Why advertise on Pegasus News?

No other advertising option in the Dallas / Fort Worth area is:

• So precise
• So efficient
• So targeted
• So measurable

User profile 

We're growing like a weed! So, consider all of the demographic numbers below to be the worst-case scenario. We're updating these as quickly as we can...

Data as of 11/1/06:

Established 2005

Awards won:

• 2006 EPpy Award from Editor and Publisher: Best Entertainment Site Under 1 Million Monthly Unique Users
• 2006 Best Local Music Site: Dallas Observer
• 2006 Best Local Music Website: Dallas Observer Readers

More than 90,000 unique visitors monthly

More than 1.4 million pageviews / month

Average visit length: 6 minutes, 30 seconds

More than 20 pieces of user-posted content daily

Average user age: 37 (age 14-62)

42% have household income > $100k

51% male; 49% female

88% live in DFW area

95% have opted-in for email notices

What we do that no other local media offers:

Pay only for actual pageviews, instead of print or broadcast ads that may or may not be seen.

Almost no wasted impressions. Target by:

• Date
• Day of week
• Time of day
• Geography
• Topic area
• As many different ad creatives and messages as you want

You set your own budget. Reach targeted, engaged local readers for as little as $50/week.

Bonus business intelligence:

• Complete in-depth reporting on your ads. Know what works and what doesn't.
• Access to our full site traffic statistics. Learn what events, topics, bands and venues are drawing the most attention.

What won't we do?:

 We won't annoy our users.

• No interstitials, pop-ups, pop-unders, unrequested sound or ads that obscure content. Don't even ask. We mean it.
• We will not sell any user data. If you wish to send a targeted email message to a subset of our users, we will send it on your behalf -- but only to users that have opted-in to receive messages.

Rates, specs and sizes:

Pricing is simple:

We charge $7.00 for 1,000 pageviews, with a minimum of 10,000 pageviews ($70).

So 100,000 pageviews (our average monthly run) is $700.

If we serve you fewer pageviews than you contracted for, you only pay for the pageviews you actually got.

All ad sizes are the same price. We strongly recommend that you let us design your ads (at no extra charge) so they will be optimized for the best user response. We will generally make ads of all three of our standard sizes to give you the best possible rotation.

We can run video or audio in ads for an extra flat fee of $25 per audio or video file.

If you submit your own ads, we can accept any standard image format. We also accept html or Flash ads, so long as they do not play unrequested audio, instigate pop-ups. or expand beyond the allotted ad space.

 468x60 banner. Runs on all pages at top.

728x90 leaderboard. Runs on most pages below site banner and above content.

300x250 square. Runs on all pages above the fold.

Contact Brad Williamson for more information.

Or, if you're ready to go, fill out our online form.