Make a million lasting local impressions on Pegasus News
No matter who you are, Pegasus News can help you reach local customers more efficiently than any other media outlet in town.
- You control the target
- You control the timing
- You control the budget
- You control the price
- You make money.
If you've already made up your mind and know you want to advertise, fill out our online form.
If you like, you can ask questions by email or call us at 214-764-9663 x-701
Otherwise, you can learn about:
What people are saying about Pegasus News?
The types of advertising Pegasus News offers
Mobile Edition / Text Messaging
Maps, Geo & Behavioral Targeting, Dayparts, Contests & Promotions
What is Pegasus News?
Pegasus News is a digital news source that features over 100 DFW neighborhoods and suburbs. We have the deepest local coverage of entertainment, events and news of any local media outlet in town, and all of this is customized for every individual user.
Who uses Pegasus News?
Data as of May 7, 2008. Contact us for updated information.
- Average income: $78,000
- 43% have college degrees
- 49% male / 51% female
- Average age: 37
- 8.4 minutes per visit
- 1,398,000 minutes spent on site monthly
(Information © of Quantcast.com and Omniture, 2008)
What people are saying about Pegasus News
"Pegasus News is the future of local news."
- Daniel Dessinger, CultureFeast, March 10, 2007.
"Everyone should be doing this. But so far it's just PegasusNews.com and now CNN.com leading the way."
- Lucas Grindley, July 1, 2007.
"The newspaper website of the future hasn't been produced by a major newspaper company but by an upstart Dallas start-up called Pegasus News..."
-Alan Mutter, Reflections of a Newsosaur, February 24, 2007
"For sure, I admire the breadth of the Pegasus site."
-Peter Krasilovsky, The Local Onliner, December 11, 2006
"... a wonderfully designed and easy-to-use site."
-Michael Bazeley, Media Grunt, December 1, 2006
"This sucker has every single thing you need to know about the music world of DFW."
-Best Local Music Web Site (2007)
"What's the secret to succeeding as a media company online? Well, it's not only this, but see what Pegasus did with the last line of this otherwise dull story..."
-Tim Rogers, FrontBurner, May 21, 2007
"Pegasus News stories and commentaries cover everything from metro to business and entertainment to shopping."
-Sandra Zargoza, Dallas Business Journal, December 29, 2006
"... local search market currently dominated by Yelp and Pegasus News, which analysts said rate highest because of their tools factor in cities and neighborhoods."
-Leah Messinger, Red Herring, March 23, 2007
The types of advertising Pegasus News offers
- Display - Three different sizes of traditional banner ads placed on the site linking to advertisers' site or business page on Pegasus News. The most common form of internet advertising.
- Direct Email - Weekly email message sent to users that can be sent to the entire database or custom segments.
- Mobile Edition / Text Messaging - Mobile version of the site with entertainment information and opportunity to text message users advertisements.
- Video - Video advertisements placed on the site.
- Audio / Video - Video and audio messages placed before or after Pegasus News generated content such as interviews and radio stations.
- Map Placements - Showcasing your neighborhood locations.
- Geo / Behaviorally Targeted - Target a specific group of people based on their location in the area or behavior within our site.
- Daypart / Time Sensitive - Like traditional broadcast media, you can daypart when your ads run without paying a premium daypart price.
- Contests & Promotions - Integral part of your marketing plan. We can implement and execute a customized contest or promotion just for you.
- Challenge Us! - You will never hear us say it can't be done because we will always want to try. What can we do for you?
Display Advertising
(4 banners, $20 CPM, $24 geo-target)
Each campaign display requires 4 banners at design cost of $250.
468x60 banner (top of page)
300x250 rectangle (on the right above the fold)
940 x 105 leaderboard (at top of any page other than home and hub pages)
160 x 600 skyscraper (on the right below the rail)
Direct Email
(1st ad - $31 CPM, 2nd ad - $20 CPM)
Every Friday, Pegasus News Managing Editor Catherine Cuellar blasts out the Pegasus News week in review: a look at all news-worthy events, concerts, movies, parties, theaters and notable news and events from the week gone by, plus a look at Pegasus Picks for the weekend. Pegasus Picks are the best events happenening that weekend to load Pegasus News readers with lots of options. Ask for a quote for dedicated, geo-targeted advertiser emails.
Mobile Edition / Text Messaging
($1,000 monthly sponsorship for mobile edition)
Mobile Edition
- Reach users on the go who are looking for drink specials, restaurants, movies and events. http://mobile.pegasusnews.com
- Currently one sponsorship available for $1,000 per month.
Text Messaging
Pegasus News users are technology savvy users and come to expect breaking news, entertainment and specials from Pegasus News. You can reach Pegasus News users with a text only message. Add your text to your advertising plan.
You'll receive:
- Text messages in user alerts to approximately 5,000 users.
- Your investment: $200 per message
Video
($25 CPM pre-produced; $3,000 turnkey video production)
We manage, shoot and produce high quality video messages specifically intended for the web starting at $3,000. Pre-produced video messages are $25 CPM. All video messages are placed in the 300x250 rectangle banner.
Pegasus News production:
- Requires annual commitment
- Changeable text and offers
- You keep a copy to run on your website, Facebook, MySpace, etc.
- Voice over if needed
- 1 minute maximum run length
Audio / Video
($50 CPM Post-roll; $45 CPM Watermark)
Audio / video available on any media generated by Pegasus News. $50 CPM for video post-roll and $45 CPM for watermark on Pegasus News generated video. 15 seconds audio on Pegasus News interviews and the Pegasus News radio - station play your audio segment after every 4 to 5 songs. Ask for a quote for audio advertising.
Map Placements
Place your location(s) on topical maps throughout Pegasus News - one of the most used features on the site. Availability very limited. Ask for quote.
Geo & Behavioral Targeting
We can target within a square-mile radius of your location and with one of more than 3,000 behavioral triggers. Each factor used increases CPM by $5, but greatly increases efficiency. Ask for quote.
Daypart / Time Sensitive
We can move your most perishable inventory with ads targeted by day of week and even time of day. Ask for quote.
Contests & Promotions
Contests increase buzz and recall. Because of high demand, promotions are only available to paying advertisers. Ask for quote.
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