Pegasus News - Dallas/Fort Worth

Back in January, we set some some benchmarks that we felt we needed to hit to be successful this year. Key among them was to have the site tracking at 500,000 pageviews per month by June.

Our April stats:

• 221,649 visits (+41%)
• 1,303,692 user pageviews (+36%)
• 5 pageviews/visit (-20%)
• 7.3 minutes/visit (-15%)
• 9,390 downloads (+41%)
• 60,748 referrals (+64%)
• 812 registered users (+53%)
• 642 new user comments (+60%)

Now obviously, the Mavs contest had a big impact on our traffic -- It accounted for about 175,000 of those pageviews. And I'm pleased to say that it looks like more than a third of the folks drawn in by the contest have hung around and become regular users.

So, even without the Mavs traffic, we broke 1 million monthly pageviews in our fourth month after the relaunch. Outside of major market dailies, I can't imagine that any strictly local site has ever done that.

And the fun stuff:

Top bands:
Average band page viewed 125 times. 809 bands' pages were viewed more than 74 times.

1. Lazer
2. PPT
3. Honchie
4. The Feds
5. Big Tuck
6. 3 Alarm
7. Down South All Stars
8. Levi Smith
9. Headkrack
10. Dallas Symphony Orchestra
11. Midlake

Top blog posts:

1. Cindy's April 6th DO Dish (which contained the comment debate on "crap festivals"
2. Alan on the Mavs results
3. Cindy's Deep Ellum Arts Fest Preview

Top events:
Average event viewed 75 times. You continue to love you some festivals.

1. Deep Ellum Arts Festival
2. Fry Street Fair
3. Larry Joe Taylor's Chili Cookoff
4. Hank Williams: Lost Highway
5. Wall of Sound
6. Main Street Fort Worth Arts Festival
7. Mojo Nixon
8. Ridglea Metal and Hardcore Festival (In anticiption, I suppose)
9. Monday Nite Fights
10. Kevin Fowler's NYE show @ Billy Bobs (I'm baffled)
11. Neko Case

Top genres:

1. Cover and tribute(!)
2. Alt-Country
3. Country
4. Alternative/Indie
5. Blues
6. Rap/Hip-Hop
7. Bluegrass
8. Christian
9. A Capella
10. Jazz
11. Experimental

Top stories:

1. Mavs vote
2. Mavs result
3. New CD's 4/4
4. New CD's 4/23
5. PPT Video
6. Bruce Kidder gone from KHYI
7. Blair's April Fool's piece on Ryan Cabrera
8. New CD's 4/19
9. New CD's 4/12
10. Mavs song solicitation
11. Wall of Sound review

Top venues:

1. Rock Steady (advertising works!)
2. Gypsy Tea Room
3. White Rock Coffee (advertising works!)
4. Hungry Musician (advertising works!)
5. Darkside Lounge
6. Smirnoff
7. Granada
8. Brooklyn
9. Dick's Last Resort
10. Winstar
11. TAC Room

Top podcasts:

1. Centro-Matic @ Dan's (from January!)
2. Danes @ WOS
3. My Education @ WOS
4. Sound Team @ Good Records
5. Kinky Friedman @ Fry Street Fair

Most-viewed users (non-staff):

1. deepellumdrudge
2. katherine_boyer
3. pikahsso
4. krys
5. clay

Top referrers:

1. Google
2. MySpace
3. NBA.com
4. Yahoo
5. DallasPeeps.com
6. Pikahsso.com
7. DFWHipHop.com
8. Pegasusnews.com
9. BobandDan.com
10. TheFedsRock.com
11. CraigsList

Top search terms:

1. Texas Gigs
2. Bruce Kidder
3. Big Tuck
4. Casey Rivers
5. Gypsy Tea Room
6. Jagger Mondo Dean
7. Freddie Jones Band
8. Independent George
9. Kurt South
10. Spank My Monkey
11. Brooklyn Jazz Cafe