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Pure play”: Our latest buzzword moniker

Square Pegs

Published: April 28, 2007

On the Corante Rebuilding Media blog, Ben Compaine has some kind words for us:

"Perhaps most ominously for all the local media is that the largest share of advertising as well as the fastest growing, are “pure play” sites. That is, they are not related to existing legacy media but exist solely on the Web. This might include Craig’s List as well as local news sites such as Buffalo Rising and Dallas’ Pegasus News. As seen in this table from Borrell Associates, about 38% of local online adverting goes to these nontraditional sites—and their share is rising."

Ya hear that? Advertisers? Get to it! We're ready for you...

More praise and propaganda on our pressroom page.

Published: April 28, 2007

Comments

Teresa Gubbins Staff

so what you're saying is that we need to do more brainstorming sessions during happy hour

1 year, 5 months ago ( Link to this comment | Suggest removal )

Laura Evans Staff

That sounds like a fantastic idea to me Teresa! :)

1 year, 5 months ago ( Link to this comment | Suggest removal )

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