A promise to our readers
Posted By Gary Cohen in Square Pegs on January 26, 2007
We promise that never ever, under any circumstances, will we have any customer service (or "customer care," to use the popular euphemism) personnel located in India.
It boggles my mind that so many companies place their customer service functions in India or other countries where English is not the native tongue. I think it's perfectly fine to outsource certain functions to foreign countries that don't require interaction with customers, such as accounting/bookkeeping. However, it makes no sense to outsource functions that require a nuanced understanding of English or intricate technical knowledge, like a typical computer or software issue. Typically, the person handling the problem will try hard, but doesn't have the mastery of the English language to handle the situation effectively. That results in frustration all around.
And yes, this post was inspired by a problem I've been dealing with for the last few days that is making me want to tear my hair out.

David Cohen says:
Uh, English is the most important language for national, political, and commercial communication in India (see https://www.cia.gov/cia/publications/...). Almost all educated Indians are fluent in English, and almost all employees of Indian call centers are educated (see http://www.amazon.com/World-Flat-Upda...). I think you are just having trouble with the accents.
I suggest putting your call center in Farmers Branch to ensure that all of the employees speak 'merican.
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jivetalker says:
I agree with the main post. Have you ever had to deal with Dell customer service people??? Speaking to a foreign person is very frustrating when you are trying to explain the problem with your hard drive or your wireless card. And I hate how they always pretend to be American and tell you their name is Mike or Billy or something.
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