On day 1 of our SXSW experience, Brett and I heard two different stories about cell phones.

I attended a panel discussion on the future of web television. It seemed that most on the panel had a great deal of detest for the amount of attention mainstream media folk seem to be focusing on cell phones. Their point was simply that most people have video enabled cell phones at this point, very few people use video, and those that do only watch sports highlights. Of course, this was a panel filled with people whose interest was YouTubish media like "Ask Ninja." But their point is well taken. I hear so much about what the capabilities of a cell phone are, yet beyond email and text messaging, I see very very few people utilizing their phones for anything but talking into.

On the other hand, Brett attended a panel discussion on mapping. According to Brett, the panel seemed to agree that while cell phones weren't being fully utilized now, people would begin to use them for city guide purposes regularly sometime within the next 2 years. City guide purposes has certainly been one of the primary functions that we have always envisioned for the Pegasus News mobile edition when it gets completed. People might not be likely to watch a video interview on their cell phone, but if able, they would be likely check to see if there is an IHOP open somewhere on their route home from a concert at 2:30 in the morning.