Pssst, Sangria opening! Pass it on
Posted By Teresa Gubbins in Square Pegs on March 19, 2007
A restaurant named Sangria will open tonight. Alberto Lombardi, who owns Eyetalian Taverna and Frenchy Toulouse, now with the tapas, la dee da. Ordinarily, this would not merit its own blog posting. But it's fun to see this "news item" being passed around right now like a hot potato.
It starts with a publicist who sets it up by feeding the "opening tonight" tidbit to one source. (DailyCandy, zzz.) Once it's written, the publicist then sends that item to everyone on his email list. Everyone scrambles to post their version. (The nice ones give credit.) Big pile-on! Everyone jump aboard! And thus "traditional news" is made.
kirk, says:
Can't wait to hear more about this place, although I think I will continue to go north a few blocks to get the real thing at Hola.
I am curious about the ingredients from "the mother country" -- which, by the way, is known as La Patria (father country) in Spain. I hope the calamares are coming frozen.
However, I am delighted that they'll be serving "cured serrano ham," as I was really, really sad when serrano ham was ill.
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