According to this chock-full-of-social-relevance piece in Advertising Age, the execs at Playboy are preparing to go the way of the formerly-subscription-based New York Times online edition - in the sense that much of their web-based content will soon be free for the ogling.

Purely in the interest of journalistic due diligence, this reporter directed his blushing browser to Playboy.com to examine the current state of affairs - since the article was unclear as to whether this move to unleash the wealth of pulchritude housed behind the cock-eared rabbit-head logo had already occurred or was forthcoming.

Sadly, it was found that - while one could readily access Stephen Rebello's compelling film review of The Kingdom - an attempt to visit the Playmate page for Patrice Hollis (this month's featured naked person) delivered only a less-than-thrilling offer to join the cyber(insert cock-eared rabbit-head logo)club.

Hats (and etc.) off to the tilting media landscape.