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Published: October 26, 2007
Quik Trip -- based in Oklahoma but with numerous outlets in the Dallas-Fort Worth area -- has a strange new ad campaign that can be spotted at pumps such as this one on Jupiter and Plano Parkway: 
I guess the idea is that gasoline should be cherished like fine wine? Or that Quik Trip's gas is better than other gas. Or maybe the point is that it isn't supposed to make sense.
Published: October 26, 2007
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Comments
kirk Anonymous
I think it has to do with the fact that, at $90+ a barrel, gasoline may soon be approaching the price of a Cinquième Cru Bordeaux.
2 years ago ( Link to this comment | Suggest removal )
Scott Doyle Verified
Hmmmm, bottle of wine or a barrel of gas - quit your whinin' (no, the terrible pun is not intended).
I can understand the fine wine bit - quality above other gas and what not. But wtf is "guaranteed gasoline"? Do other stations pump milk by mistake on occasion?
2 years ago ( Link to this comment | Suggest removal )
Billusa99 Anonymous
Get The Law Reviewers on it, pronto. Their supercilious take on things could solve this conundrum posthaste.
2 years ago ( Link to this comment | Suggest removal )
The Law Reviewers Verified
Our preferred slogan: "Just like lead paint -- delicious but deadly."
2 years ago ( Link to this comment | Suggest removal )
Donna Chen Verified
I was also confused when I saw that sign. I started wondering whether QT was producing gas from crude oil aged in special barrels, whether that kind of aging would give your exhaust a particular (hint of cherry?) musk... but then my tank was full and my thoughts went right back to how expensive it is to fill up now a days. Oye.
2 years ago ( Link to this comment | Suggest removal )
Billusa99 Anonymous
Hook, line and sinker.
2 years ago ( Link to this comment | Suggest removal )
FoodCzar Anonymous
I've tasted some wine that tastes about as good as QT's gasoline.
2 years ago ( Link to this comment | Suggest removal )
Balltazar Anonymous
This is what QuikTrip has to say on their site:
"That means if you ever have a gasoline-related problem, QuikTrip will solve the problem. That doesn't mean we'll give you your money back and wish you luck. It means we will solve the problem ... to your satisfaction. We could only offer this type of guarantee if we were sure our gasoline is of the highest quality.
If you do experience a problem, follow these simple steps:
1. Call our toll-free number: 1-800-848-1966. 2. We'll send you a simple form that takes less than five minutes to fill out. No receipt is required. Your word is your proof of purchase. 3. Have your mechanic complete the form, stating that the repair was fuel related. 4. Send us the completed form along with a copy of your repair bill. We'll reimburse you for any legitimate fuel related repairs and the gasoline.
It's that simple. You can buy your gasoline from QuikTrip with complete confidence. Or you can take your chances somewhere else. "
3 months, 2 weeks ago ( Link to this comment | Suggest removal )
Scott Doyle Verified
Appreciate that 20-month bumpdate, tazar of balls.
3 months, 2 weeks ago ( Link to this comment | Suggest removal )
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