Every time Starbucks burps, its wannabe competitors pile on. The latest: On Tuesday Starbucks announced it will shut down decaf after 12 noon, making pots only on request, as part of its effort to save $400 million by September.
Today, local mini-chain Coffee N Cream sent out a press release promising MORE DECAF THAN EVER after 12 noon. Meanwhile Caribou Coffee is hosting a gimmicky giveaway of decaf coffee starting at noon.
Personally, I don't do decaf but either way, I'd rather have a fresh-brewed cup, anyway.
One Starbucks action you hope they won't mimic: The announcement that Starbucks will lay off 6,700 employees over the next eight months, including 6,000 store personnel; and its closure of 300 stores: 200 in the U.S. and 100 international outlets.
Comments
Collin Gouldin Verified
after noon is when you need decaf the most... not when you first get up in the morning.
9 months, 1 week ago ( Link to this comment | Suggest removal )
luniz Anonymous
how can you bleeping need decaf? that's just stupid. you need real coffee. the only possible reason to ever drink decaf is that it's cold and late and you want something warm on your way home to bed.
9 months, 1 week ago ( Link to this comment | Suggest removal )
Pavel Lishin Verified
I don't really understand why you'd pay Starbucks prices for decaf coffee. It's like going to a bar and ordering O'Doul's.
9 months, 1 week ago ( Link to this comment | Suggest removal )
David Gouldin Staff
Actually, if you must do decaf, the process used to decaffeinate the beans makes a big difference in the flavor. I don't know if Starbucks uses the Swiss water process, but it at least makes decaf only mildly unappetizing rather than completely undrinkable.
I wonder if this applies to decaf espresso as their super-automatics (the stores that still have them) are supposed to automate even the grinding.
9 months, 1 week ago ( Link to this comment | Suggest removal )
Travis Bush Verified
Decaf is for quitters!
9 months, 1 week ago ( Link to this comment | Suggest removal )
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