“A simple model”
Posted By Mike Orren in Square Pegs on March 19, 2009
I love it when other people do my writing for me and do it better than I could have done: I've had a post percolating about how our business fits into the newsapocalypse going on at the daily newspapers.
Instead, here's Jonathan Weber of New West. There's more similarities than differences between our businesses, and I've considered him an inspiration / brother-in-arms since we started this thing:
"As a four-year veteran of a journalism-driven local online media start-up, I believe there’s a very viable business formula that’s actually quite simple, and here today: take advantage of new tools and techniques to cover the news creatively and efficiently; sell sophisticated digital advertising in a sophisticated fashion; keep the Web content free, and charge a high price for content and interaction that are delivered in-person via conferences and events. And don’t expect instant results. "
We haven't figured out the event thing yet, but directionally we're very aligned. Good stuff.

Todd Jones, says:
I am looking for that "simple model" also. I have wondered if advertising is enough to sustain a decent online media source. I think when executives look at subscription fees, their eyes get big at the possible money. But online content has a prevailing philosophy that makes subscriptions almost impossible: free.
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