Yesterday, the guys from TrueHeart stopped by the TexasGigs office with their press kit. It may have been the most impressive press kit I've seen. The thing weighed a solid five pounds and came complete with their discography (ALL the discs, not just a list), bumper stickers, newspapers, t-shirts, and a really cool box to go along with the standard press kit photo and bio. This thing probably costs more to mail to clubs than a lot of bands make at their gigs. This is what happens when marketing professionals become musicians.