My brother David secretly wishes that he could leave his lucrative NYC job to search the web all day for cool websites and dot-com startups. He sent me a link to this new startup site called La La.

According to La La's site, "'la la' opens the largest, most diverse music store on earth with 1.8 million album titles available for trade at $1 each - same price as a song download except the extra penny buys the rest of the album ... lala.com' works like an online music co-op where members trade-in CDs they have for CDs they want from other members. CDs are sent through the mail in pre-paid envelopes provided by 'la la' ... While there is no obligation to do so, 'la la' is setting aside 20% of trading revenues for musicians"

David thinks this concept has a chance, but I'm skeptical as is his friend Patrick...Honestly, even if the concept has legs, it was a fatal mistake to name the company after an Ashlee Simpson song.