“The Power of the Purse”

The Mastering Sales Series hosted by the American Marketing Association, Dallas-Fort Worth Chapter, will feature noted sales expert, Ann Ranson, presenting a seminar entitled, “The Power of the Purse, Tapping a Trillion-Dollar Market”.

In “The Power of the Purse” seminar, Ms. Ranson will share her expertise about why it is critical to master the competencies that women require if you want to succeed with them. In business, as in life, men are different than women. Whether you realize it or not, women transact business much differently than men. Attendees can expect to learn four key differences in the ways purchase decisions are made. You’ll learn behaviors that must be mastered in order to effectively and profitably sell to women. And, you’ll learn 3 deal killers when selling to women. This program will provide practical tips and tools to improve your revenue by understanding how women do business.

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