Richard Florida, bestselling author and urban theorist, is author of the global best-seller The Rise of the Creative Class. His latest book, Who's Your City?, is also a national and international best seller and was an Amazon.com book of the month. Florida is one of the world's leading public intellectuals on economic competitiveness, demographic trends, and cultural and technological innovation. He was recently named one of Esquire Magazine's Best and Brightest, alongside luminaries such as Bill Clinton and Jeffrey Sachs. Florida has paved the way for his provocative looks at how creativity is revolutionizing the global economy. He has also been appointed to the Business Innovation Factory's Research Advisory Council and recently named European Ambassador for Creativity and Innovation. His ideas on the "creative class," commercial innovation, and regional development have been featured in major ad campaigns from BMW and Apple, and are being used globally to change the way regions and nations do business and transform their economies.