The biggest one day event in PBR history will kick off on February 20, 2010 at 6:50pm with a concert from multi-platinum country artist Gary Allan. Allan will be performing music from his upcoming album Get Off On the Pain.

Top PBR superstars will ride in the largest, most technologically advanced entertainment venue in the world for the Dickies 2010 Iron Cowboy Invitational presented by WinStar World Casino. For one unprecedented, action-packed performance, the world’s best riders will put on a bull riding competition unlike any other in the history of the PBR. The action will erupt from 16 chutes (four in each corner) and play across the huge, $48 million video screen.

A total of 24 riders will qualify to ride at Cowboys Stadium: eight riders will qualify based off of the 2009 World Finals standings after Las Vegas and will receive a bye in the first round; 14 additional riders will qualify based off of the 2009 BFTS standings as of January 31; and the PBR Competition Board will award exemptions to two riders.