Carrotmob

You may be wondering, “What on earth is a Carrotmob?” Allow us to break it down real quick.

The carrot refers to that old saying that there are two ways to make a donkey walk: Either dangle a delicious carrot in front of it, or hit its behind with a stick. Think of businesses as the donkeys. Traditional consumer activism uses a lot of sticks, such as protests, lawsuits, boycotts, and so on. We want to use the carrot instead. We believe that we can get businesses to make big positive changes by offering them profits in return. It’s a positive model where there are no enemies and everyone wins.

The mob refers to the large group of consumers who come together to achieve this common goal (that’s where YOU come in!).

On October 13, 2010, Dallas GreenDrinks, along with Net Impact DFW, is organizing Texas’ first Carrotmob right here in Dallas.

We’ve selected energy efficiency as the first issue we’d like to help businesses improve upon.

We hope you make plans to come out on the 13th! The dollars you spend that night will directly improve the environmental impact of the winning business.