Thursday, December 28, 2006
Friday Night Lights reruns helping TXA21 newscast
Local Nielsen ratings snapshot (Wed., Dec. 27)
Email
|
Print
|
Tell us your story
|
Comment
|
NBC's efforts on behalf of Friday Night Lights have been yeoman of late. The Peacock has been running extended promotional spots touting the critically acclaimed, Austin-made drama series as a family show that just happens to mix in a little football action.
"It's about life," says NBC in touting Lights' move to Wednesdays at 7 p.m. on Jan. 10. That said, a three-hour marathon of Lights repeats played dead in D-FW Wednesday night. They lured an average of 61,880 homes from 7 to 10 p.m. against lineups of reruns on rival stations. That's not a good sign, considering that most viewers have never seen Lights in the first place.
Oh well, the reruns gave the fledgling and very slowly growing TXA21 newscast a better chance to get sampled in prime-time. It averaged 36,890 homes from 7 to 9 p.m. Wednesday, compared to a 26,180-homes average in the four-week November "sweeps." Channel 33's nightly local newscast at 9 p.m. drew 45,220 homes while Fox4's news at the same hour had 109,480 homes.
Wednesday's 10 p.m. crown went to Belo8, which won in both homes and with 25-to-54-year-olds, the key advertiser target for news programming.
NBC5 placed first in homes at 6 a.m., 5 p.m. and 6 p.m., but couldn't prevail with 25-to-54-year-olds in any of those slots. Instead Fox4 won at 6 a.m. while Belo8 was tops in that demo at 5 and 6 p.m.
Over on Uncle Barky's site, Ed talks to Kyle Howard, the star of My Boys on TBS.
See more stories in:
Find...
Today
Candlelight Vigil for Soldiers at Fort Hood Just a day before Veteran's Day, UT-Arlington students remember the soldiers wounded and killed at Fort Hood on Thursday. The public is invited to share this somber event with students. More info
Latest comments
- genghis65 on Dallas city leaders plan to help homeless: I have lived in downtown since 2004 and have only seen the homeless problem increase since the openi...
- Jason Rice on Lewisville resident breaks Guinness World Record for longest drum roll: ok that snare is definitely DEFINITELY hot. True enough. (no really, witness, ye, a moment of non-sa...
- dianamoya on The Living Opera in Richardson shut down permanently: Are you guys doing Educational Outreach Tour? We would like to see what you do. We’re in Frisco,TX...
- Collin Gouldin on Lewisville resident breaks Guinness World Record for longest drum roll: Not at all, i got a Guinness World Record. (and um… you did see that sweet snare right?)...
Latest reviews
- Colby Walton on Si Tapas and Spanish Cuisine: Just visited this place for the first time, and found the quality of the food, the service, the atmo...
- cindyallentx on India West Fine Dining & Lounge: I went to this restaurant last friday had a wonderful experience. Love the low light romantic feel o...
- jognmcdermott on India West Fine Dining & Lounge: This place has it all good food sweet service. I proposed to my fiance here it was perfect! we loved...
Things you can't miss
Latest stories
- Jupiter House Coffee opens new location in Denton
- St. Thomas Aquinas students inspire local artist to auction painting for art education
- Interview with comic Todd Barry: Rock halls versus comedy clubs
- The Brad reports on Stephan Pyles' 10th Celebrity Chef Dinner Sunday at Stephan Pyles Dallas
- Folks from Rogers Wildlife Rehab in Hutchins introduce us to their owl friends
Post a comment