Saturday, November 18, 2006

Music Festival Founders and MangoMOBILE Create Content Portal

By Pegasus News wire

PLANO — The founders of the Vans Warped Tour and the Rockstar Taste of Chaos tour, along with MangoMOBILE(TM), a provider of mobile marketing solutions, today announced the launch of CHAOS MOBILE, a new online portal celebrating the lifestyle associated with the popular genre exhibited at the two youth-oriented music tours. Fans can download exclusive and non-exclusive content at http://www.chaosmobile.com/ by purchasing monthly subscriptions or by purchasing on a pay-per-click basis.

MangoMOBILE worked with the Rockstar Taste of Chaos (RTOC) tour's organizers to assemble the content for CHAOS MOBILE, which will contain ringtones, custom voicetones, graphics, video clips, artist profiles and more from the artists who are performing with the tour, as well as mobile content from more than 300 bands that tour fans will appreciate. Because the tour's line-up includes a wide variety of talent and features both household-name headliners and unsigned bands, much of CHAOS MOBILE's downloadable content is exclusive to the site.

"Whether an artist is on a record label or playing in their garage, CHAOS MOBILE will provide a portal for music fans to access their varied content," said Kevin Lyman, founder of the Vans Warp Tour, co-founder of the Rockstar Taste of Chaos Tour and co-founder of CHAOS MOBILE. "Our goal is to provide a gateway for young people to access mobile content from all their favorite bands, even the lesser-known ones."

"This generation of music-lovers appreciates the music tour experience as a whole," said John Reese, president of Freeze Artist Management, co-founder of the Rockstar Taste of Chaos Tour and co-founder of CHAOS MOBILE. "Fans who attend the tour see it as a lifestyle, and it makes sense for their mobile content to reflect their way of life."

The RTOC tour founders believe today's young adults to be empowered by technology, asserting that the method in which they receive information is just as important as the content itself. With at least 55% of 13- to 24-year- olds regularly sending and receiving text messages (M:Metrics, August 2006), mobile is a natural avenue for providing content to the youth audience that gravitates to the RTOC.

"CHAOS MOBILE is a prime example of how MangoMOBILE's marketing solutions are tailored to meet our clients' individual needs," said T.J. Person, co- founder and president of MangoMOBILE. "We worked closely with the Rockstar Taste of Chaos organizers to compile a library of content from this popular music festival and deliver it to the fans that want it, effectively reaching the tour's target audience."

Press release

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• Technology > Computer Industry > Internet
• Arts > Popular Music > Alternative / Indie
• Arts > Popular Music > Screamo

Comments

Mike Orren Staff

You'd think that Mango, "one of the most technologically advanced mobile marketing platforms in the industry" would have a website that renders properly in Firefox.

2 years, 7 months ago ( Link to this comment | Suggest removal )