Dallas Lancome boutique to go “carbon-free” on Earth Day

by PegNews wire

DALLAS — Lancôme has announced that as part of its initiatives for 2007, the four US Lancôme boutiques will go 'Carbonfree' on Earth Day, April 22, 2007. The boutiques are located in New York's Upper West Side; Short Hills, New Jersey; Dallas, Texas, and Santa Clara, California.

The cornerstone is a partnership with Carbonfund.org, a nonprofit organization dedicated to educating the public about climate change and offering straightforward options for climate impact reduction. Carbonfund.org enables individuals or organizations to go "Carbonfree" by investing on their behalf in climate-friendly projects that involve renewable energy, energy efficiency and reforestation.

The Carbonfund.org team will be analyzing the “carbon footprint” of the boutiques and Lancôme will be making a donation to offset those footprints. Additionally, .org will work with the boutiques to find ways to further reduce their impact on the environment.

The decision to embark on a partnership with Carbonfund.org came about thanks to Lancôme’s newest spokesmodel, Elettra Rossellini Wiedemann. Elettra helped a friend reduce the climate impact of his hair salon through a carbon offset program. She asked if Lancôme could sponsor her participation in a similar program to offset the environmental impact of the airline travel she would be doing in the year ahead. Lancôme said yes and the groundwork was laid for a bigger program.

Source: Carbonfund.org