Monday, April 23, 2007 , Updated
Dallas radio station KZPS going commercial-free, sortof
DALLAS The NYT reports that KZPS (92.5 FM) has undergone a radical switch in its approach to commercials, with the substitution of a more conversational "integration" of product touts rather than the usual 12 to 16 minutes worth of 30- or 60-second commercials.
It's part of an experiment by Clear Channel which is trying to compete with Internet and satellite radio.
Advertisers will sponsor an hour during which the DJ will talk up the product conversationally, a la "Today, I shaved with a Bic shaver."
KZPS is also switching from classic rock to a Texas-inflected rock-country hybrid, with everyone from Lynyrd Skynyrd to Bob Dylan to Johnny Cash to Drive-By Truckers.
Posted by T.G.

Mike Orren, says:
I still need to hear it, but on face this sounds like trouble for my favorite signal-challenged station, KHYI.
Staff
2 years, 7 months agoLink to this comment | Suggest removal
stevendfw, says:
They can try but they will never beat the rockin country of KHYI
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
john398, says:
Well I am glad they are keeping Bo Roberts.
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
robstave, says:
So far the only radio stations I listen to are KERA and KHYI....and occasionally that High School station that plays Little River Band. Been listening to 92.5 over the interweb...more Southern Rock, some 97s, lots of Waylon....not bad.
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
perrettaguitars, says:
I don't care for the change; KZPS was fine the way it was....sort of like the old Q102 of my high school days. I don't like clear channel forcing this on us....I do like Texas music, but I listen to KHYI for that, or my C collection.
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
RockitScience, says:
Some say change is good...but I'm not so sure about this one. Here's a point- Are we just getting to old to enjoy classic rock music the way it was played way back when - by the orginial artist? So then, you think you should compromise and play a little of all?? Sound like you want to have your choice of cake mix & choice in icing & eating it all the way to the bank!
Like classic rock & always have..like some country, always have, but I like hearing & play classic rock 99.9% more than country. We will have to hear a little bit more over the new few days.
Sure hope they don't change the format of the morning show... Bo & Jim & Kelly & Jack are a life saver's in the mornings! The morning's are fine the way they are---just don't change that too! What about the Lunch Box/Noon show? What is going to happen to that?
In the past, I have turned to other radio stations, The Ticket, Bone, (the ZOO yea..bring that back) who play classic rock but have always gone back to KZPS 92.5, THE Classic Rock Station.
Guess the bottom line is money. How many stations do they own? How much more will commerical ads cost now than they did before? How much more will it cost a club owner or venue to come out an do a broadcast from their place? Still sound like money all the way to the bank..
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
sthomas, says:
Please no country on kzps. Oil and vinegar do not mix. If it is not broke don't fix it. If it is broke I did not know 'til April 23,07 @ 6:00 a.m. when my alarm went off. It was awful I thought Bo&Jim were playing a joke that I was missing out on. Pluck chickens not guitars. As bad as this change is at least there are not gays and goofy asses as D.J.'s. Good wishes to the crew at KZPS.
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
butterat76, says:
If I wanted country and classic rock mixed together, I would have looked for someone that had that format. I have been a loyal KZPS listener for 15 years because I liked the classic rock format. I also liked the on-air personalities. Where will JD and Cindy go now? If I can find them, I will follow! This looks like a corporate suit decision that didn't consider the current listeners at all. Sign me "Finding a new #1 on the preset"
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
cynthian, says:
I too will be finding another #1 preset on my dial. I hate the format. I what my rock back and I want my morning show back. Bring back Bo and Jim. The experiment failed miserably.
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
eastside, says:
I have not listen to FM/AM radio in two years. however, it does not sound like I am missing anything.
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
justpuggy, says:
I'm not happy. I love hearing Bo & Jim in the mornings on the way into work. Then when I get to work, I have the radio on 92.5 for classic rock.
So I get in the car yesterday and hear country music. Now after researching, I find that everything has changed. Bummer. You know, a person can be Texan without liking country music.
Guess Lex and Terry will be winning out now.
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
chaffmeister, says:
Was not real happy when I heard about the format change. Am a 60WM who grew up and still loves rock, I can remember when Classic Rock was Rock. But I have listened to KZPS the last few days; it is not so bad. When I need a real Classic Rock fix, I can always listen to my Sirius Radio in the car, and XM on DirecTV. Glad Bo and Jim are still around, RedBeard, John Dillon. Long live the ZOO.
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
jordanne, says:
i have loved classic rock since i remember my mom jamming out to led zeppelin when i was like 5 and have been a loyal kzps fan since. LOYAL! even after my friends continued to bash it.
however, before this country rock change, they had gone through other changes. i used to hear CSNY, the beatles, America, Elton John, etc. on a regular basis. they are no longer.
about a month ago, i heard a caller say, cindy, i want u to play some beatles, u guys never play them anymore. she had answered back that management took away the beatles but she was able to secretly hold some back. What the f%$#?!?! management of a classic rock station taking away the beatles!!! i dont like to fight, but i wanted to punch them.
now this ?...
i turned on the radio yesterday all excited about bo and jim and i heard that country song, "you don't have to call me darlin'...darlin'...u never even call me by my name"
A terrifying flashback of college frat boys singing that song, wearing kakhis and pastel polos, was in my head for 30 seconds and i wanted to puke. i knew...the true classic rock station of dallas, tx...was no longer.
bo, jim, kelly, red beard, john, cindy, i love u guys...good luck to you, nothing is your fault. i'd refuse to think so anyways.
peace out kzps, the bone has officially taken your place on the "1" button
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
Pavel Lishin, says:
I like how hardly anyone is commenting about Clear Channel, or the change in the format of the commercials.
In any case, ever since I tuned into 97.1 and got treated to The Kinks - Sunny Afternoon, I realized that radio offered nothing to me that I couldn't get on the internet and listen to on burned CDs or my ipod.
Verified
2 years, 7 months agoLink to this comment | Suggest removal
Mike Orren, says:
Wilonsky has a good interview with Redbeard:
http://blogs.dallasobserver.com/unfai...
Staff
2 years, 7 months agoLink to this comment | Suggest removal
blackcats44, says:
I have followed Bo & Jim since they moved to Dallas, one station to the other, simply because I enjoy listening to them every morning on my way to work. I am an avid letter and email writer, ask anyone who knows me. I deluged the stations that canned them with letter and emails each time. I like classic rock, 70's and 80's. If I want to listen to country I can push a different button on the radio, if I want to hear that dork on the Mesquite radio station that talks NASALLY, I have a button for that also. If I get too tense, I have a button for classical music, 101.1FM. I also have a CD player if something is not readily available. I am very coordinated and can select any channel I want. I can arrange to hear any music I wish to hear but I DO NOT WISH TO HEAR my music intermingled. I am a 62 year old WF, and maybe I confuse easily but I know what I want when I want it, and this conflab isn't what I want to hear. Give me a choice to hear what I want to hear when I want to hear it and for how long. As I have learned though, stations will do as they please and the listeners will listen to what the stations choose or they will have to eventually go elsewhere. Someone out there will listen to this mixture of music and think that it is just the "greatest" thing they have ever heard. But it won't be me.
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
streetglide, says:
The format seems to be pretty popular here in our office. We have both FM and Online listeners. In all truth, we'd been listening to electric blues radio online recently, so the switch seems to be positive here. Thanks to the sponsors of KZPS!
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
christophersnana, says:
I am so ticked off! When I first moved to the metroplex Bo & Jim were on Q102 which I loved! Then I followed them around the dial & have faithfully listened to KZPS for years. Luckily I read the news item in the Dallas Morning News yesterday so I wasn't totally shocked by what I heard but after listening for quite awhile & no Bo & Jim making rude comments, etc. & no "who's in your box" at lunch - I changed the dial to Jack. When I can hear Bo & Jim having real conversations again, then I'll go back - but until then - Lonestar92.5 - you've lost another listener.
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
krasher, says:
You need to cut way back on the country. I'm afraid I'm going to have to put another station at number one on my preset.
Might even have to go to talk radio!!!
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
Tex, says:
I would be all for fewer commercials, but radio stations exist for advertising income. This one like most is owned by a giant media corporation with stockholders. Nowadays most local programming is decided in an office far away by a bunch of old guys guys wearing brown suits and ties. My suggestion, burn your own CDs and support LIVE local classic rock & roll music.
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
texrock, says:
I like it. But not at the expense of Classic Rock.
KZPS was sucking pretty bad before the Bone first aired. They shaped up pretty well after that. My only beef with KZPS was playing the same songs by great artists (e.g. - hey joe, all along the watchtower, purple haze are NOT the best Hendrix songs out there...(IMHO)). That and the whole Lost Classic thing. Who lost them? We didn't...
Anyway, glad Bo & Jim and the rest of the crew isn't gone. It will be interesting to see what happens.
BTW, anyone ever listened to KPIG out of California? They play(ed?) more Texas music than just about anyone. They have a very similar format: mix of rock, country, Texas music, Americana, etc. Check them out at www.kpig.com.
Finally, I think the internet is the only place to find something like KZEW and FM102 (before the Q) used to be...
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
Tex, says:
I agree KZPS was a little repetitive sometimes, and didn't delve into the deeper album cuts as much as I would like. But as for the new format, my point is I don't go to a steakhouse expecting great seafood and vice-versa. I seek out a place that does one or the other extremely well. Trying to cater to country and classic rock audiences can only lead to an overall mediocre experience.
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
MadMiles442, says:
40-something white guy - I listen to The Ticket all week, but ZPS on the weekends. It's great listening while doing chores. Like the block parties and doubleshots.
Bo and Jim blow and the other DJ's are very forgettable so who cares.
So the format is "Outlaw Country, Classic Rock and Alternative Country," -Allman Brothers, Stevie Ray Vaughan, Steve Earle,Drive-By Truckers, Lyle Lovett, Willie Nelson, Bob Dylan and Old 97's? Not really sure how Alt Country fits in there. The others are built on a basic blues chords and backbone but Alt Country is built on pop garbage.
I'll give it a listen. If they're going to have SRV in high rotation, then I'll definitely stick.
I do wish them the best of luck. Give us a reason to listen to the radio.
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
cjongirard, says:
I gave my first listen last night from about 10pm-11pm. Here is a list of songs that I heard. No joke.
"Gravity's Gone" - Drive By Truckers "Wasted Time" - Allman Bros. "Hotel Illness" - Black Crowes "Nobody Girl" - Ryan Adams "Shotgun Willie" - Willie Nelson "Tim Pan Alley"!! - SRV (11 minute song!) "The Weight" - The Band "Ohio" - CSNY "Timebomb" - Old 97's "You're not from Texas" - Lyle Lovett
All in all, pretty enjoyable for Dallas radio. I am a Ticket fan during the week and also subscribe to XM, so my radio listening is slim. But after last night, I might wonder by 92.5 more often.
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
rebel1955, says:
I have XM radio in my car and listen mostly when I travel but listen to KZPS when I'm home and when I'm on the internet. They have some of the best radio personalities in the business. I chose KZPS over XM just like I chose KZPS over CD's. Your current genre of music is confusing and like most others, I change the station. Trying to compete with satelite and Internet radio may be the end of KZPS. Quit trying to be something you are not and bring back the best classic rock station in the Metroplex.
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
sarahlouzoo, says:
I'm pure Texan and prefer classic rock. Contemporary country is OK, but it really bothers me to listen to a mix of the two. However, the MAIN reason I listen to 92.5 is for the Bo and Jim show. They make my drive into work bearable and put me in a happy state of mind. I love the whole gang - Randy, Jack & Kelly. Don't mess with my morning show or I'll have to find another station to perk me up in the mornings.
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
jordanne, says:
ok, yesterday i was a little angry. sometimes i dont take change well if its something that's stayed true to me for so long. but...today i heard janis joplin and last night i heard some old school bob dylan. then both were followed by crap country. so...i guess it's just like normal. instead of changing it when ACDC or Black Sabbath comes on, I will change it when country comes on.
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
Disciple_of_BoandJim, says:
I have followed Bo and Jim and the crew since I came to Texas they are inspirational and motivational in the morning. I don’t have and may never have XM or another satellite service (I will not pay for radio) this new station as many others have said plays too much country. if I want to hear country I will turn the dial, since I don’t have a country station on the presets.
What happened to the workforce? Answer: I think you just lost a lot of them!
The sponsors! Well it may be extreme but how about avoiding them? They helped take away what we enjoyed… and Clear Channel will reap the adverse affects… change is good, only when it jingles in your pocket!
KZPS has been around longer then most of the other stations. I think that said something about the strength and presence and need for a great classic rock station in Dallas. Though we should have seen this coming. Other people commented about the repetitiveness and the lack of playing deeper cuts off the albums and totally swearing off certain artists.
Well just as I did the last time B&J and crew moved I will wait until they find another place and continue listening. Hang in there guys
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
cjongirard, says:
rebel1955, let me know when you want to sit down and talk about music other than classic rock. i've never wanted to narrow my music listening to one genre...confusing as that may sound to you. i've been a bo and jim fan since the Q102 mornings with "The Ninja" and "BBQ Bob". bo and jim are back on the air next week for all you fans.
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
Chad Jones, says:
The Colbert Report made fun of this thing on tonight's show. Can't find the video at the moment.
Verified
2 years, 7 months agoLink to this comment | Suggest removal
zee, says:
Bring Bo and Jim back! This format sucks!!!
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
Mike Orren, says:
Here 'tis. About halfway through the segment:
<embed align="middle" allownetworking="external" allowscriptaccess="always" bgcolor="#006699" flashvars="config=http://www.comedycentral.com/motherload/xml/data_synd.jhtml?vid=85887%26myspace=false" height="325" name="comedy_player" pluginspage="http://www.macromedia.com/go/getflashplayer" quality="high" src="http://www.comedycentral.com/motherload/syndicated_player/index.jhtml" type="application/x-shockwave-flash" width="340">
Staff
2 years, 7 months agoLink to this comment | Suggest removal
websurfer, says:
Raise your hands if you think this new format bites! 1,2...101,000, 102,000..too many hands to count. Now I have to change my #1 preset button or better yet, I think I'll just subscribe to sirius!!!
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
Bill Holston, says:
Hey, James McMurtry playing right now, this morning, classic Dylan. Yesterday, Steve Earle. Copperhead Row, made me want to holler, okay, I did holler.
I've heard David Allan Coe, lots of Stevie Ray Vaughan. It's not everyone's cup of tea, but I like it alot.
bill
Verified
2 years, 7 months agoLink to this comment | Suggest removal
blackcats44, says:
If I hear Charlie Daniels sing about Trudy one more time I will cut my throat!!!!!Is that all they have?
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
tandysgirl, says:
I was in Houston earlier this week and came home to find out that the ONLY radio station I listen to has made this horrible change! Like some of the others on here said..if I wanted to listen to country I would change the station! KZPS has been on my radio from morning till night and I was so disappointed that they have made the change! I will tune in Monday morning to hear what Bo and Jim have to say but I do know if it stays that way this rock and roll girl will be tuning into something just a few numbers down the dial that has some "meat" on it!
All I can say is..."What were ya'll thinking?"
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
Kevin Gilhooly, says:
It's an interesting concept - you could probably program a station with just Texas bands and it would even more eclectic than this format is. However, I've listened twice now, and it sounds like somebody trying to make his first mix tape. Some of the songs just don't flow very well. Also, Bleu Edmonson and Matt Powell must be very important since I've listened at two random times (midnight and 8am) and heard "50 Dollars and a Flask of Crown" both times. It's not a bad song. However, I'll probably stick to listening to CDs in the truck.
Verified
2 years, 7 months agoLink to this comment | Suggest removal
Rockster55, says:
I don't normally do this but my total shock and disbelief of what has happened sent me into grieving. I denied what I heard at first and now I know its true. I've seen these switches in the past. Dallasite since '66 I grew up with the ZEW, Q102, even picked up the X from time to time. The death of a rock station deserves more as do the listeners. Where's our vote? Yes, its a business not a popularity contest. Worse yet, the other station I listened to put a couple of clowns on in the morning so I don't have that either. I didn't use my CD player much, never had the need. You guys trying to change classic rock to golden oldies radio. Yeah, I've been waiting for that. I'll be waiting when you come to your senses. Just not sure how I will find out since I have wiped both stations off my radio. Tell your sponsors. Its all you care about anyway. NPR and 101.1 are about all I have now.
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
Rrobledo, says:
Being a long time forced listener of the crap that corporate radio plays over, and over again, I believe this is the greatest thing to happen to the local dial since KZPS came on the radio. How many times can you hear A side Led Zeppelin, Boston, Rush, etc. and truly be excited. Go get an ipod, and fill it up with the numerous, overplayed "corporate classic rock" that is not the only classic rock available. I'm not even a country fan anymore. Anything that got past the soundtrack for urban cowboy might as well be pop music. Good luck to Willie and the new radio station, and maybe, just maybe other corporate staions will go independent and play their "better than crap" programs.
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
butterat76, says:
I agree that they got pretty predictable. That said however, they could have greatly expanded the play list WITHOUT the country. I don't mind country when I'm in the mood for it, but to mix it with classic rock is like fingernails on a chalkboard, (So what if I'm dating myself in this day of dry erase marker white boards!)
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
gizmo22, says:
I have lived in Dallas for almost 37 years and have seen some great radio stations bite the dust over the years. I was shocked that KZPS changed their format without any warning to their loyal listeners. Every few years Dallas (Clearchannel stations especially) changes another great station, and I'm sick of changing my pre-set buttons on my radio!! Why do they feel it's OK to make such drastic changes without letting the listener know? I've long thought The Bone was a better station since they came to Dallas because they were true to their classic rock roots and now I know they are the best! The BONE ROCKS!!! Goodbye KZPS, I hope you'll be happy in the graveyard with KZEW, The Eagle and ZROCK!!
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
blackcats44, says:
It has been 6 days since my last comment and guess what?!? I still have not changed my mind. I love Bo&Jim, still hate Kelly, but I am getting ready to change for good. I have listened to Bo&Jim since the Q102 days but even they can't keep me from choking when Drive By Truckers come on. Please, I'm dying here................
Anonymous
2 years, 7 months agoLink to this comment | Suggest removal
Captain, says:
WHY the change? Nothing like starting your day laughing at the antics of Bo and Jim. Please give them back to us. Your lame music selections are a drag. I'll be looking for a new radio station to listen too. Come on Clear Channel, you are taking things too far.
Anonymous
2 years, 6 months agoLink to this comment | Suggest removal
roadyt, says:
7-9-7 mostly happy w/the new format.. kzps played the same [5] over & over for over a decade. now 93.3 the bone is playing kzps same songs over & over after all it's about time those of us born in tex can get a little Willie/Asleep at the wheel an ZZ top on the same station, someone should have thought of this 20yrs ago.. If you don't like Jr. Brown or Waylon take your ass back to New York
Anonymous
2 years, 4 months agoLink to this comment | Suggest removal
Rawlins Gilliland, says:
Everyone, repeat after me: SATELLITE. All you need in this earthly existance is Sirius (ok, or XM but they are about to merge)and of course, KERA 90.1 f.m. The rest is like reading a 2 year old magazine waiting to get your cavity filled. (I'm talking at the dentist, you nasty thinking Pegasusians!)
Verified
2 years, 4 months agoLink to this comment | Suggest removal
wolfranger7, says:
Well I used to be a D.J. in Biloxi,Ms.@94-WQID,top 40,and classic rock.I like this change because it's different than any other format anywhere.No one has tried southern rock and country combined-I would like to get back into radio again big time-I have a deep voice,and enjoy doing different characters, accents and sound effects.Maybe someone reading this could pull some strings and get me into the door of KZPS-If they could only here what I can do!I also sing Elvis songs and have since I was 8 years old.My wife loves when I sing Elvis songs to her,she says I sound exactly like him-I always thought that was cool! Anyway, someone please tell Bo and Jim what I can do,the voice immitations,etc.Tell them they need my talents-it would be a dream come true for a former d.j.,that would really love to get back into the business! I would return the favor,bigtime!Thanks for reading-WOLFRANGER7*
Anonymous
2 years, 1 month agoLink to this comment | Suggest removal