Wednesday, April 25, 2007
Cafe Brazil brings breakfast to Addison
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ADDISON — Cafe Brazil, the small, Austin-like chain of restaurants known for its crowd-pleasing breakfast-all-the-time policy and its 24-7 hours on weekends, is about to open its latest branch, its ninth, in Addison, at the corner of Belt Line and Quorum.
"We're looking to grow faster," says spokesman Kevin Pultz.
This branch follows the recent opening of the outlet on Greenville Avenue; the chain is exploring other locations, as well.
The Addison branch is going into the space across from Go Fish that was once home to the dearly departed Gilbert's Deli, one of the best delis in Dallas. Gilbert's had only been in that space for a couple years (after many years at Preston and Forest in North Dallas), and closed for good in 2004, attributing the bad business to post-9/11 fallout.
Gilbert's was followed by Monica's, which opened its second branch there in 2005, only to close within a year. Others might view the location as doomed. But the Cafe Brazil folks aren't worried.
"We’ve thrived in areas where other people haven't," Pultz says, "and like our branch in McKinney, this one will be different than what we’ve done in the past."
If there's any question about whether the neighborhood would welcome another breakfast spot, you need only look at Benedict's, just a few blocks away, which gets swarmed with morning crowds, especially on weekends.
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Comments
luniz Anonymous
"We’ve thrived in areas where other people haven't," Pultz says, "and like our branch in McKinney, this one will be different than what we’ve done in the past."
Anybody have any idea what that means? Honestly it doesn't sound very promising, right? You don't think of McKinney as having much in the way of destination dining. Anyway I was planning on trying that place out (the one in McKinney) tonight, if I remember.
1 year, 5 months ago ( Link to this comment | Suggest removal )
James Scott Verified
I think what they might mean is that their locations and choice of buildings has been anything but uniform with the different locations (unlike say, Chipotle, where each location is a carbon-copy). While they all have the same food options, there's a very different vibe depending on where you're at (Lower Greenville vs. Deep Ellum vs. Oak Lawn vs...etc). I haven't been to Mckinney, but I suspect their building and atmosphere will 'fit in' to whatever the area is like out there...similar to what I'm sure it will do in Addison.
Bottom line is, it's a great restaurant - and as I work in Addison - I'm looking forward to the new addition.
1 year, 5 months ago ( Link to this comment | Suggest removal )
luniz Anonymous
Ok I think I can answer my own question after eating there last night. I think the emphasis on the McKinney location is to make it friendly for families/kids. They have a kid's menu, kids eat free on Tuesdays (iirc), crayons, and stuff like that.
All that said even though there were a couple little kids present when I ate there last night, it was still a pleasant experience. The food all seemed freshly prepared rather than processed/frozen (I had a chicken quesadilla). It's likely a completely different atmosphere from the downtown locations (little more open/casual) but I don't think that should scare anybody away. I think I'll definitely be eating there again.
Please feel free to move this comment if it's not appropriate, I just wanted to clear up any negativity that may have been associated with my first post.
1 year, 5 months ago ( Link to this comment | Suggest removal )
Teresa Gubbins Staff
luniz, i for one am grateful for your first-hand report. i'm a fan of cafe brazil and like their approach of form-fitting their various branches to the needs of each neighborhood; that's not easy to do. i recently ate at the greenville outlet and thought it was terrific
1 year, 5 months ago ( Link to this comment | Suggest removal )
Teresa Gubbins Staff
thanks to a nudge from an eager late-night diner, we have determined that this place finally opened on monday (june 18) -- 2 months later, jeez
1 year, 3 months ago ( Link to this comment | Suggest removal )
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