American Airlines unveils new inflight entertainment magazine, ON American Airlines

by PegNews wire

Now passengers without palm pilots can be up to date on what Matt Damon is wearing.

FORT WORTH, Texas—American Airlines today will unveil ON American Airlines(SM), a new monthly entertainment magazine featuring news and reviews on technology, games, music, TV and DVDs. The publication will be provided on all entertainment-equipped flights, including Boeing 737, 757, 767, and 777 and Airbus 300 aircraft, and will point out complete inflight audio and video options available to passengers on board American Airlines.

What ON magazine has going for it so far is its somewhat clever logo, which substitutes a power button symbol for the letter "O." Click here to see what the actual cover will look like, as the photo is horribly over-copy-righted.

"We are excited to bring ON American Airlines to our customers," said Lauri Curtis, American's Vice President - Onboard Service. "ON American Airlines will entertain and educate and is another way that American is further improving the inflight experience."

The 28-page magazine, produced by American Airlines Publishing, is a redesign of AAttractions, the previous guide that listed audio and video information.

"We are pleased to be the official publisher of ON American Airlines," said Rick Morrison, President - American Airlines Publishing. "We've created an entertainment-focused magazine that we hope will enhance the customer travel experience through engaging and relevant content."

With a controlled circulation of 172,000, the complimentary advertising-based magazine is the primary source for entertainment, technology, trends, and instructions on how to use the onboard entertainment systems. Leading advertisers in the inaugural issue include CBS, Bose(R), Sky Radio Network, American Airlines(R), AA.com(R) and Citi(R)/AAdvantage(R).

American Airlines is a founding member of the global oneworld(R) Alliance.

About American Airlines Publishing

ON American Airlines is published by American Airlines Publishing. American Airlines Publishing has done exclusive publishing work for companies such as AA Federal Credit Union, Dell, Genesco, DIRECTV, Fort Worth Convention & Visitors Bureau, Grapevine Convention & Visitors Bureau, The Dwyer Group, AAdvantage and AA Vacations. American Airlines Publishing produces a variety of travel and retail marketing solutions including award-winning publications such as American Way, Celebrated Living, and American Airlines Nexos magazines.

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Anonymous

hotchr, says:

Whoa ho ho! Look at AMR go! Guess this is their answer to Virgin America. Yeah Arpey, a sleek magazine in an old flying sarcophagus just does wonders for the ol' hipness quotient.

Anonymous

2 years, 4 months ago
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CastleHills, says:

Yeah, I'm Platinum on American, and I send them 2 letters a month complaining about their decrepit old planes. The last one I was in had a row in first cordoned off because the seats were broken! Pretty regularly, there's no water (and so none of their crummy coffee), the seat cushions are 1 millionth of an inch thick due to being sat on for 50 years, and there's no outlets of any kind in first or coach. Yet, Arpey MUST have his bazillion dollar bonus every year!! I flew a month ago and boarded first class, only to find the old filthy cloth seats. "Ah yes, another old piece of crap airplane by American Airlines!!" I announced loudly. The FA's were all so stunned they didn't even do anything.