Wednesday, August 22, 2007
Big Bark Advertising, new agency, launches in Dallas
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DALLAS — Big Bark Advertising, a full-service strategic and creative services marketing firm, has opened its doors in Dallas. The agency was launched by Mike Maccioli, a veteran of the Dallas ad community who has worked at Tracy Locke, Levinson & Hill, and O’Connor Maccioli. In his spiel on his agency, he exhibits the kind of poetic imagery that undoubtedly attracts clients.
"I have worked at both big and small agencies and have found what I call the Goldilocks Syndrome," stated Mike Maccioli, President and CEO of Big Bark Advertising. "Large agencies are mired down in processes that stifle the creative product, and small agencies simply don't have the bandwidth to handle large accounts, so I created Big Bark Advertising." Big Bark Advertising is a 15-person agency comprised of diverse, talented advertising professionals who have provided strategic planning, media planning and buying, and a full spectrum creative services.
Maccioli has created voices for some of the world’s most recognizable brands including Budweiser, Exxon/Mobile, American Express, Frito-Lay, and Marriott Hotels and Resorts. He has also been involved in creating proprietary branding initiatives for clients including FedEx, Compaq, GTE, Shell Oil and Nokia.
Source: Big Bark
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