Monday Night Football dominates DFW Nielsen ratings

by Ed Bark of UncleBarky.com

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Patriots vs. Ravens beat everything in its path, including the 10 p.m. newscasts.

Your pro sports choices on Monday night boiled down to the Mavericks-Bulls on Fox Sports Southwest or the Patriots-Ravens on ESPN. Talk about your mismatches.

The Mavs' closer-than-it-should-have-been win over Chicago averaged 42,623 D-FW homes. The still-unbeaten Pats' pencil-thin victory over Baltimore drew 303,638 homes, peaking at 443,279 in the game's closing 15 minutes.

Monday Night Football also blew away the local 10 p.m. newscasts, with Belo8 managing 207,026 total homes to again lead the pack.

The ABC station likewise won at 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming. Belo8 also ran first at 6 a.m. in that key audience demo, but was edged in total homes by Fox4.

The 5 and 6 p.m. news competitions again belonged to Belo8.

Fox4's 9 p.m. newscast had a solid night, beating first-run episodes of ABC's October Road and NBC's Life in finishing second to a repeat of CBS' CSI: Miami.

Belo8's locally produced and well-intended Gospel Jubilee special at 7 p.m. ran fourth in both total homes (82,810) and with 18-to-49-year-olds, the key advertiser target for entertainment programming. But the one-hour program came close to beating a new episode of NBC's Chuck in both categories.

Check out Uncle Barky's thoughts on NBC and CBS making mid-season changes because of the writer's strike at his blog.

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