Monday, February 5, 2007 , Updated
Super Bowl XLI does well locally
Local Nielsen ratings snapshot (Fri.-Sun., Feb. 2-4)
Super Bowl XLI did good, as you knew that it would.
The Indianapolis Colts' rain-soaked win over the Chicago Bears, which stretched from 5:25 to 8:58 p.m., averaged a suitably colossal 1.06 million homes in D-FW. Its 44.6 Nielsen rating means that 44.6 percent of all TV sets in the viewing area had the game in view. The CBS telecast also had a 68 "share," which equals the percentage of all TV sets actually in use.
Competing programming fared about as well as a Rex Grossman flutterball. The most-watched attraction opposite the Super Bowl, ABC's repeat telecast of the feature film Old School, drew 61,285 homes for its first hour.
The game also amassed 906,000 advertiser-coveted 18-to-49-year-olds, with women watching in almost equal numbers as men. The Super Bowl is the only sporting event in the country that renders gender largely irrelevant.
CBS' followup special telecast of Criminal Minds (9:25 to 10:25 p.m.) kept 384,370 homes in tow, even if some of the supposed viewers already had dozed off from over-consumption.
Sunday's other pro sports attraction, an NBA game between the Detroit Pistons and Cleveland Cavaliers, drew just 45,220 homes on ABC opposite all the Super Bowl pre-game filler.
In Friday's local newscast derby, NBC5 again prevailed at 10 p.m. in both homes and with 25-to-54-year-olds, the key advertiser target audience for news programming.
The Peacock also won in homes at 6 a.m, but was edged by Fox4 among 25-to-54-year-olds.
A 7 to 9 a.m. battle was forged between Fox4's homegrown Good Day and Belo8's Daybreak, which supplanted ABC's Good Morning America to bring D-FW viewers an extra two hours of wintry mix coverage.
Both shows outdrew NBC's Today, with Fox4 drawing 147,560 homes to Belo8's 133,280. But the two stations tied for first with 25-to-54-year-olds, luring 86,100 apiece.
The early evening 5 and 6 p.m. battles were won by Belo8 in both audience measurements.
Over on Uncle Barky's site, Ed wonders why aren't more people watching CBS11's first-rate 10 p.m. newscasts.
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