Monday, July 2, 2007
UPDATED with video: 7-Eleven transforms Dallas store into Simpson’s ‘Kwik-E-Mart’
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In a clever attempt to strum up some business and some buzz, 7-Eleven Inc. has transformed one of its Dallas locations to resemble the fictional "Kwik-E-Mart" convenience stores made popular in The Simpsons television series.
Thank you, come again.
Favorite snacks of Bart and Lisa—including "Buzz Cola," "Squishees" and "KrustyO's" (the cereal with the "jagged metal bonus piece")—are now available for your heedless consumption at the store located at Northwest Highway and Hillcrest Road.
The advertising campaign was born out of meetings between 7-Eleven and 20th Century Fox and makes use of what they call "reverse product placement," wherein fictional products are given real life. Fox aims to find a unique way to generate buzz for the July 27th release of The Simpsons Movie, while 7-11 just generally wants more money.
Only 11 stores in the U.S. (one per city) have undergone similar transformations.
In closing, life imitates art imitates blah blah blah go spend some money.
UPDATE
Mike went by the store today and shot the video below. Be warned -- although he got a guided tour he did a lousy job of filming, and it is jittery as hell. Epileptics should avoid at all costs. BUT, it may well be worth it for the poor "Apu" stand-in complete with pack of children who looked more Asian than Indian and couldn't remember his "Thankyoucomeagain" line.
This just in: long-time Kwik-E-Mart employee Apu Nahasapeemapetilon has quit his job via song and dance number.
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Comments
pixelchick Anonymous
Does anyone know which locations in dallas are doing this?
1 year, 2 months ago ( Link to this comment | Suggest removal )
Mike Orren Staff
It is the location at NW Highway and Hillcrest. It's the only one in TX and one of 11 nationally to get the makeover.
1 year, 2 months ago ( Link to this comment | Suggest removal )
jbc95a Anonymous
Here's a link to someone's flickr account... They took pictures at the Burbank location: http://www.flickr.com/photos/rdr07/se...
1 year, 2 months ago ( Link to this comment | Suggest removal )
Billusa99 Anonymous
Very nice léger de main with the camera... pretending to film her nametag...
1 year, 2 months ago ( Link to this comment | Suggest removal )
Alan Cohen Staff
The folks over at Kwik are going crazy with this story. More video of the location on Skin's show:
http://www.quickdfw.com/skinflix/
1 year, 2 months ago ( Link to this comment | Suggest removal )
kirk Anonymous
Are you sure that was Mike Orren who took the video, and not Michael J. Fox? Gotta do something about the jumpiness on the video, folks.
1 year, 2 months ago ( Link to this comment | Suggest removal )
Mike Orren Staff
We're experimenting-- And I did warn you. Frankly wouldn't have posted if not for the Apu bit. One thing I learned about our new cheap-o camera is it doesn't have the stability control of the handicam.
1 year, 2 months ago ( Link to this comment | Suggest removal )
David Gouldin Verified
Moon pie ... what a time to be alive.
1 year, 2 months ago ( Link to this comment | Suggest removal )
eastside Anonymous
Where is the Duff?
1 year, 2 months ago ( Link to this comment | Suggest removal )
Rawlins Gilliland Verified
I am heading over there for a giant Squishee. Loved the video tour. Could use a Landy cameo, but over-exposure can shorten a career and you are smart to hold back.
1 year, 2 months ago ( Link to this comment | Suggest removal )
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