UPDATED with video: 7-Eleven transforms Dallas store into Simpson’s ‘Kwik-E-Mart’

by Chad Jones

Thank you, come again.

In a clever attempt to strum up some business and some buzz, 7-Eleven Inc. has transformed one of its Dallas locations to resemble the fictional "Kwik-E-Mart" convenience stores made popular in The Simpsons television series.

Favorite snacks of Bart and Lisa—including "Buzz Cola," "Squishees" and "KrustyO's" (the cereal with the "jagged metal bonus piece")—are now available for your heedless consumption at the store located at Northwest Highway and Hillcrest Road.

The advertising campaign was born out of meetings between 7-Eleven and 20th Century Fox and makes use of what they call "reverse product placement," wherein fictional products are given real life. Fox aims to find a unique way to generate buzz for the July 27th release of The Simpsons Movie, while 7-11 just generally wants more money.

Only 11 stores in the U.S. (one per city) have undergone similar transformations.

In closing, life imitates art imitates blah blah blah go spend some money.

This just in: long-time Kwik-E-Mart employee Apu Nahasapeemapetilon has quit his job via song and dance number.

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