Slingshot Media founder Owen Hannay to speak on interactive media at American Marketing Association luncheon

by PegNews wire

What exactly is all this Web 2.0 junk and how can you use it to your advantage?

Most marketers by now are not only using the internet for a variety of tasks (Direct advertising, branding, email marketing, search marketing etc…) A few are even experimenting with mobile and “Web 2.0”. Mostly everyone is sick of hearing about it. But what if you learned that there is a big part of using digital communications effectively that almost nobody is doing. And, what if you were told that it had less to do with adding media to your mix or trying new technologies and more about learning about your customers using information that is already there or easily accessible? And what if, by doing it right, you could improve not just your digital marketing, but your traditional marketing as well?

That is exactly what Owen Hannay, Founder and CEO of Slingshot, the 5th largest independent interactive agency in the US and among the largest agencies in the Metroplex will discuss before the Dallas Fort Worth American Marketing Association on Wednesday, June 20, 2007. He will share his approach to using the information available through digital communications and organic data mining to improve marketing and advertising planning process.

Nonmembers can attend for $38-$48.

Source: AMA