Friday, June 29, 2007

Dallas-based Alliance Data signs multi-year agreement with Fortunoff

By Pegasus News wire

DALLAS — Alliance Data Systems today announced that it has signed a multi-year expansion and renewal agreement with Fortunoff, a leading retailer of fine jewelry, home furnishings and seasonal items. Under terms of the agreement, Alliance Data will launch a co-brand credit card program for Fortunoff and continue providing private label credit card services for the retailer.

Photo not provided by Alliance Data, Fortunoff

Alliance Data stands to make a fortune off this deal

The new co-brand credit card program will complement Fortunoff's existing private label credit card program, providing select customer segments with an alternate card choice for making purchases. Consistent with the existing Fortunoff private label credit card program, the new co-brand offering will target customers that meet Alliance Data's traditional credit quality standards. In addition to co-brand credit card services, Alliance Data will continue to provide Fortunoff with a full suite of integrated credit and marketing services, including account acquisition and activation, receivables funding, credit authorization, card issuance, statement generation, direct mail and email marketing services, electronic bill presentment services, remittance processing, marketing and customer service functions.

Ivan Szeftel, president of Retail Services for Alliance Data, said, "We are excited to renew and expand our relationship with Fortunoff. In today's highly competitive retail world, it's critical for retailers to understand their customers and how best to communicate with them. Through Alliance Data's unique consumer insight and analytics expertise, we are successfully applying lifecycle marketing strategies that are helping Fortunoff better target new and high-value customers, and develop stronger, more loyal relationships with them. We look forward to continuing to deliver the solutions that will help Fortunoff grow its business."

Source: Alliance Data

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