by PegNews wire

Park Place Motors calls in local talent for new campaign.

DALLAS — Model and actress Janine Turner, who is best known for her starring roles in General Hospital, Northern Exposure and Strong Medicine, has lent her voice to a television commercial for Park Place Motorcars. The 30-second commercial is currently running on various cable TV stations in Dallas-Fort Worth.

“We wanted to distinguish Park Place Motorcars from other Mercedes-Benz dealers,” said David Wilgus, principal and creative director at Dallas advertising firm Launch, the agency that created the commercial. “The spot stresses the special services a client can expect when they purchase a car from Park Place Motorcars; such as a client lounge with wi-fi and work stations; on-line scheduling for service and a gourmet coffee bar.”

Founded in 1999 by Diane Seimetz, David Wilgus and Michael Boone, LAUNCH specializes in developing new brands and revitalizing mature brands for clients like Park Place Dealerships, Pizza Inn, Match.com, Grocery Works, Hotels.com, EatZi’s Market & Bakery, and Blockbuster.com.

Celebrating its 20th Anniversary, Park Place Dealerships represents luxury brands in Dallas/Fort Worth including Mercedes-Benz, Porsche, Lexus, Volvo, Rolls-Royce, Bentley and Maserati.

Source: Launch

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