Saturday, March 17, 2007
R2-D2 starts working for the post office
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DALLAS, TX — Customers will see in their neighborhoods and street corners not so far, far away, hundreds of official U.S. Postal Service blue collection boxes will be transformed into Star Wars character R2-D2 look-alikes to promote an exciting new adventure on which the U.S. Postal Service is embarking on with Lucasfilm Ltd.
For anybody who missed seeing a Star Wars movie in the 30 years since the first installment was released, R2-D2 is the feisty little droid who embodies the trust and dependability for which the Postal Service is so renowned.
The R2-D2 collection boxes will temporarily replace boxes in highly visible locations across the country. Customers can, of course drop mail into them just like any other of our 280,000 collection boxes, but there’s a striking difference visually. Not only do the R2-D2 boxes look like the ever-popular Star Wars character, they feature the address of a website that gives clues about the real meaning behind this unprecedented promotion — uspsjedimaster.com.
More details about the promotion will be announced March 28. Look for the R2-D2 mailbox near you… until then, “May the force be with you.”
The R2D2 collection box intersections/locations are as follows: intersection at 5307 Mockingbird, intersection at 11400 Ferrell Drive and the Richardson Post Office at One Main Place at 1900 Gateway Blvd 1200 Main Street in Richardson.
Source: United States Postal Service
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Comments
eastside Anonymous
I wonder if UPS will come out w/ some chewy's?
1 year, 6 months ago ( Link to this comment | Suggest removal )
Gary Cohen Verified
This promotion makes perfect sense because sometimes it takes me light years to get my mail. [badda-boom badda-bing]
1 year, 6 months ago ( Link to this comment | Suggest removal )
Blair Lovern Staff
As much as I like Star Wars, wouldn't this have been more cool in, like, 1980?
1 year, 6 months ago ( Link to this comment | Suggest removal )
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