Monday, March 19, 2007
Rangers drop Ameriquest, rename ballpark
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Remember this? Well, forget it. Now there's this.
Ameriquest has - ah - had some problems recently.
Posted by Blair
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Comments
Gary Cohen Verified
This is too funny. It just seems like yesterday when Tom Hicks was out on the field proclaiming that the Rangers' association with Ameriquest was so exciting because home mortgages are as American as baseball, apple pie, etc. I wanted to vomit then, but I want to laugh now.
I'm not sure the ink was dry on the contract before Ameriquest was being investigated for shady lending practices. And the deal itself made me wonder - $75 million over 30 years works out to $2.5 million a year. You can't even get a good relief pitcher for that amount of money today, and that doesn't even take into account the time value of the money over 30 years.
1 year, 6 months ago ( Link to this comment | Suggest removal )
bfelps Anonymous
First it was The Ballpark in Arlington, then Ameriquest Field, now Rangers Ballpark in Arlington. Who pays for all the sign changes on I-30? Hmmm ...
1 year, 6 months ago ( Link to this comment | Suggest removal )
lakewooder Anonymous
No matter what they do, they still can't fill the ballpark. No one wants to drive to Arlington.
1 year, 6 months ago ( Link to this comment | Suggest removal )
Blair Lovern Staff
That's not true, lakewooder. Between 1994-2001, the Rangers were either 3rd or 4th or 5th in attendance in the AL. From 2002-2006 they were either 6th or 7th - but that is still the top half of the league when they've had nothing but mediocre teams.
On the other hand, Oakland, which allegedly has good teams each year, consistently ranks near the bottom every year in AL attendance and that stadium is in the middle of a bunch of people.
Baltimore was 10th in the AL in attendance in 2006. That's unheard of in that city.
Location may keep some marginal people away here and there, but it's not the main impediment.
1 year, 6 months ago ( Link to this comment | Suggest removal )
Mike Orren Staff
Sweet, sweet vindication.
Longtime readers know that I had a real bugaboo about calling the ballpark by the name of the mortgage company:
http://www.pegasusnews.com/blogs/pega...
Also, most folks who know me know that I try to lead by consensus. But this was one issue on which I was intractable. Our staff even held a demi-intervention a couple months back to try to get me to agree to change the name of the venue in our system because they thought it was confusing to users and harmful to search engine rankings on our ballpark page:
http://www.pegasusnews.com/places/the...
I'm generally a reasonable guy who will back down on a point like this in the face of insurmountable logic and opposition. But not in this case. The only budge I gave was in adding this cheat to our search for "Ameriquest" or "Texas Rangers" (pictured below)
The only logical argument I had beyond "that's the way I want it" was that the Ameriquest sponsorship would surely fall apart before the season started. And it has.
So I'm drawing the line in the sand now. We will not alter our pages in the future to note the Viagra-Rogaine Bowl or whatever they call it next.
1 year, 6 months ago ( Link to this comment | Suggest removal )
SocraticGadfly Anonymous
If we want the same spirit, call the site the Ballpark of D.R. Horton, for cheap houses instead of cheap mortgages, or something like that.
1 year, 6 months ago ( Link to this comment | Suggest removal )
Lisa Lawrence Merritt Verified
I actually heard angels singing this afternoon when the announcement was made.
However, the Rangers still have a way to go before I'll forgive them for the ARod bullsh*t.
Until I can truely recover... you'll find me in the $18 seats watching the Roughriders.
:b LLM
1 year, 6 months ago ( Link to this comment | Suggest removal )
lakewooder Anonymous
So when was the last time the Rangers had a sell out?
The Stars and Mavs regularly sell-out downtown.
1 year, 6 months ago ( Link to this comment | Suggest removal )
Blair Lovern Staff
I don't have the Rangers media guide near me to look up biggest crowds in Arlington. Last sellout? I have no clue, maybe just opening day, some Yankee games. Baseball teams, on the whole, rarely sellout like the NBA or NHL. Add 25,000 more seats to the AAC and see how many sellouts you have.
The Mavs played for the NBA championship last year, the Stars won the Stanley Cup in 1999. They don't hover at the bottom of the standings, that's why people pay money to see them. It's got nothing to do where the arena is.
The Rangers finished second-to-last or last in the AL West for the past seven consecutive years. Yet they continue to beat more than half the league in attendance. Thousands more people go to Rangers home games than Oakland home games, and like I said, Oakland is allegedly good. But their stadium is a joke.
Is it a coincidence that the three of the four highest season attendance marks in Arlington were when the Rangers made the playoffs? It might have been four out of five if the 1994 season wasn't truncated. And that lone, high attendance season came in 1997, in between division titles.
1 year, 6 months ago ( Link to this comment | Suggest removal )
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