Monday, March 26, 2007
Greyskull becomes the “face” of Nokia Asia ad campaign
“Being an unsigned band, we aren’t used to this type of exposure, but having people from places like Australia, Thailand, and Malaysia email and blog about your band is insane,” said guitarist Brad Bevill.
Dallas punk rock band, Greyskull, is being featured across Asia as part of Nokia Nseries’ "You Make It Reel" campaign to introduce the new Nokia N93i video phone. The band is the “face” of the phone marketing campaign and their image (and music) is plastered on television, print, online, and mobile phone ads in Australia, India, Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam.
Five songs off Greyskull's new CD Pretty in Ink are featured in the campaign contest, as well as the television spots. The "You Make It Reel" contest allows independent filmmakers to create music videos for one of the five songs. Greyskull's tunes will also be featured on every Nokia Nseries phone manufactured in the Asia-Pacific region.
Greyskull just returned from the contest kick-off in Singapore and will be returning to Asia at the beginning of April 2007 to play two concerts and help judge the winning videos.
“This is a great way to get people all over the world to hear and see what we‘re about,” said Chris Smyers, vocalist and bass player for the band. “This project is rad because it supports independent artists [both music and film].”
“Being an unsigned band, we aren’t used to this type of exposure, but having people from places like Australia, Thailand, and Malaysia email and blog about your band is insane,” said Brad Bevill, Greyskull guitarist. “It’s been an amazing experience and we’re honored to be part of it. The support from Nokia and our fans in Asia has been overwhelming.”
More information about the Nokia Nseries “You Make It Reel” competition and Nokia’s N93i Multimedia Computer can be found here.
Nokia N93i TV commercial featuring Greyskull
Source: Biscuit PR