Cocaine — the energy drink — taken off market in Texas

by PegNews wire

A judge in Dallas temporarily put the kibosh on sales in Texas of Cocaine, an energy drink whose edgy marketing campaign has raised controversy since it was launched seven months ago.

Introduced by Redux Beverages, a Nevada company, it quickly got the attention of the Food and Drug Administration for its marketing image as an alternative to the drug, and its advertising claims that it lowers blood cholesterol and reduces depression.

Despite slogans such as "speed in a can," it's pretty much a standard energy drink, but with lots more caffeine -- 280 milligrams -- than usual; an 8.4-ounce can of Red Bull has 80 milligrams, and a cup of coffee has about 90 milligrams.

The FWST had one interesting nugget: a quote from a Tarrant County narcotics squad guy who said that "energy drinks are often found in crack and meth houses to supplement a high."

One semi-disturbing thing is seeing the YouTube videos submitted by kids off the street. It makes it clear that the target audience is pretty young, and it is weird to see them "playing around" with the concept of cocaine and addiction.

Posted by T.G.