Wednesday, May 16, 2007
NBC5 makes a push in local ratings war
Local Nielsen ratings snapshot (Tues., May 15)
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NBC5 is feeling the hot, late night breath of Belo8 while Fox4 shows signs of breaking from the pack at 6 a.m. down the homestretch of the May "sweeps."
Tuesday's local newscast ratings results further ensured a very tight battle at 10 p.m. for the hearts and minds of advertiser-coveted 25-to-54-year-olds. Belo8's second straight narrow victory with that crowd pulled it ever closer to the Peacock, which retains a thin lead with 14 of the 20 weeknights in the books.
NBC5 had a small lead-in advantage from Law & Order: SVU, but failed to hold on. Belo8 also won in total homes at 10 p.m., where it now looks assured of victory for the second straight sweeps period.
There was a bit of good news for CBS11, too. The first 15 minutes of its retooled "urgent" 10 p.m. show actually improved slightly over a lead-in from CBS' Academy of Country Music Awards ceremony. But the station still placed third in homes and again fifth with 25-to-54-year-olds. No. 3 Noticias 23, Univision23's Spanish language local newscast, edged ahead of both CBS11 and Fox4.
In the 6 a.m. wars, Fox4 won by a sizable margin in total homes and also had a comfortable win with 25-to-54-year-olds. The race remains tight, but Fox4 looks like it's in the driver's seat.
Belo8 again topped the 5 and 6 p.m. ratings in both Nielsen measurements. Rivals are too far behind at this point to catch up.
The prime-time ratings saw ABC's Dancing with the Stars 8 p.m. results show surprisingly pull in more total homes than American Idol's 7 p.m. performance show. But Idol narrowly won among 18-to-49-year-olds, the main advertiser target audience for entertainment programming.
On CW33, the series finale of Gilmore Girls drew a healthy 95,200 homes from 7 to 8 p.m., beating the competing Dateline NBC. A new episode of CW's Veronica Mars then plunged to 19,040 homes, losing even to an Oprah repeat on Ch. 52.
For more local television coverage, check out Uncle Barky's blog
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