Sunday, November 4, 2007
New doll store at Galleria Dallas draws crowd of young girls
There's a salon where the dolls' hair gets styled. This country seriously has too much money and not enough common sense.
DALLAS A crowd of girls turned up for the opening of the American Girl Boutique and Bistro at the Galleria Dallas on Saturday morning. The store, which measures 22,500 square feet, sells dolls, clothes, and accessories.
American Girl is a subsidiary of Mattel, founded in 1986 as a direct-mail business selling books and toys aimed at girls ages 3 to 12. It now has a monthly American Girl magazine, made-for-TV movies, clothes, and stores in Chicago, Los Angeles, and New York. Dallas and Atlanta are the newest locations, and are described as a new "experiential retail concept" with: an adjacent Bistro restaurant; a salon where girls can have their dolls' hair styled -- seriously; and party rooms for birthdays and American Girl–themed parties, with organized games, activities, food, cake, and favors.
Posted by T.G.
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