New doll store at Galleria Dallas draws crowd of young girls

by PegNews wire

One wonders what kind of pleasure there is to be gained from having a doll that looks and dresses exactly like you. Does it make you feel less alone on this planet? In the end, we are all alone. Not even an American Girl doll, costing up to $200 with outfit, can change that.

DALLAS — A crowd of girls turned up for the opening of the American Girl Boutique and Bistro at the Galleria Dallas on Saturday morning. The store, which measures 22,500 square feet, sells dolls, clothes, and accessories.

American Girl is a subsidiary of Mattel, founded in 1986 as a direct-mail business selling books and toys aimed at girls ages 3 to 12. It now has a monthly American Girl magazine, made-for-TV movies, clothes, and stores in Chicago, Los Angeles, and New York. Dallas and Atlanta are the newest locations, and are described as a new "experiential retail concept" with: an adjacent Bistro restaurant; a salon where girls can have their dolls' hair styled -- seriously; and party rooms for birthdays and American Girl–themed parties, with organized games, activities, food, cake, and favors.

Posted by T.G.