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Tuesday, October 9, 2007

New product in Dallas stores: Odwalla Soy Smart Chocolate Mint Soymilk Drink

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Odwalla, maker of bottled smoothie drinks and nutritional beverages, is fun to track because it is innovative. The California-based company regularly introduces new items including limited-edition seasonal products, available these days everywhere from Whole Foods to your neighborhood Tom Thumb.

Minty!

Minty!

The official seasonal intro for 2007 is Soy Smart™ Chocolate Mint Soymilk Drink (isn't that ™ adorable?), designated as a "winter" drink -- mint being the prevalent flavor during the Christmas holidays. Chocolate mint initially seems an odd flavor for a smoothie drink, especially when the ingredients include banana puree. But the chocolate-mint flavor is refreshing, with the mint tangible but not overpowering and the chocolate coming across as a solid "cocoa". The banana puree is subtle, contributing more in the way of creamy texture than flavor; this drink is not thick, but it does have body. It also has 32 mg of Omega-3 DHA; Omega-3 is the essential fatty acid found in fish, flaxseed oil, and walnut oil, and said to prevent heart disease, cancer, and other diseases.

It claims to have two servings to a bottle (as if anyone drinks half a bottle and puts it back), with 160 calories per serving, 24 carbs, 60 mg of sodium, and 4.5 grams of fat. Other flavors in the Soy Smart line include chocolate, vanilla, and chai.

Making a comeback after a successful intro in 2006 is the pumpkin Super Protein drink, a weird though not unsatisfying soy beverage described as a "fall" drink that's supposed to remind you of pumpkin pie. Miraculously, its ingredient list (right after soy and cane sugar) includes actual pumpkin puree. A friend from England who did not grow up with pumpkin once described it as tasting "pappy" (and she kind of smacked her lips when she said it), and it seems certain she would have the same reaction to this drink. Its flavor is dominated by what they call the "apple pie spices" -- cinnamon, nutmeg, clove -- yet is not not horridly sweet. And you get a definite mouth-feel from the pumpkin, with perhaps even a random pumpkin shred floating about.


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Comments

kirk Anonymous

Is this drink "seasonal" for Girl Scout Cookie season? Will they do a Samoas® version next year, with a pappy coconut puree?

11 months ago ( Link to this comment | Suggest removal )

mizery Anonymous

What kind of calendar are these people operating under? They are going Christmas mint befor Halloween and Thanksgiving pumpkin? And wouldn't mint be good for Derby Day in May as well?

How about cherry for President's Day and apple pie spices for the Fourth?

However, it is nice that these people are doing something extra for the lacto-intolerant.

11 months ago ( Link to this comment | Suggest removal )

Teresa Gubbins Staff

mizery, i'm sure my item was unclear. the pumpkin is also in stores now, and has been for a couple of wks. i mentioned it only as a ramp-up to the real "news", the chocolate mint drink, just released in 2007. for seasonal-product crackheads like myself, these are bonanza times, where both the pumpkin AND the chocolate mint drinks can be purchased simultaneously.

11 months ago ( Link to this comment | Suggest removal )

kirk Anonymous

Thanks for clarifying, TG. Can you blend the two seasonal specials together, and report back on what the chocopumpmintkin tastes like?

11 months ago ( Link to this comment | Suggest removal )

Scott Doyle Verified

I concur with Kirk. Let me know if there's any minty chocolate pumpkin goodness as a result.

11 months ago ( Link to this comment | Suggest removal )

sisterhazel Anonymous

TG: I loved this story!! I felt full by the end, with a slight minty aftertaste!

11 months ago ( Link to this comment | Suggest removal )

James Scott Verified

FYI...tried the Pumpkin Super Protein the other day...quite tasty! Tastes a little like a Chai-latte - but not too sweet. It's also more smooth than the regular Super Protein, which tends to be a bit grainy at times.

I haven't found the Chocolate Mint yet though...

9 months, 3 weeks ago ( Link to this comment | Suggest removal )

Pavel Lishin Verified

Somewhere, a hippie just had an orgasm.

9 months, 3 weeks ago ( Link to this comment | Suggest removal )

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