Dallas-based Alliance Data signs multi-year expansion agreement with Alon USA

by PegNews wire

DALLAS — Alliance Data Systems Corporation, the Dallas-based provider of loyalty and marketing solutions derived from transaction-rich data, today announced that it has signed a multi-year expansion and renewal agreement with Alon USA Energy, Inc. to provide co-brand and private label credit cards services for Alon's FINA-branded convenience stores.

Through this agreement, Alliance Data will provide an integrated credit and marketing solution for the FINA card program at Alon's approximately 1,100 store locations throughout the southwest United States. A client of Alliance Data's since 1987, Alon is an independent refiner and marketer of petroleum products with annual sales exceeding $3 billion.

Under the terms of the agreement, Alliance Data will provide the following services for Alon across the entirety of the FINA credit card program: account acquisition and activation; receivables funding and credit risk management; credit authorization; card issuance; statement generation; remittance processing; marketing and customer service functions associated with the card programs.

"We have a very collaborative relationship with Alliance Data. The introduction of the co-brand credit card program will provide our customers with an additional purchasing option and a new way to earn rewards with us. Both card programs are an effective means of further extending our brand and delivering a meaningful value proposition for our customers," said Judge Dobrient, general manager for marketing at Alon.

Alon USA Energy, Inc., headquartered in Dallas, is an independent refiner and marketer of petroleum products, operating primarily in the South Central, Southwestern and Western regions of the United States.

Source: Alliance Data