Wednesday, September 12, 2007
Plano-based JC Penney to launch “Americana” line
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J.C. Penney Co. has developed a new "American Living" brand of clothing, home products, and accessories in partnership with Polo Ralph Lauren's Global Brand Concepts that'll be introduced through a new ad campaign during the Academy Awards in February. It features men's and women's apparel, accessories and home furnishings. Marketing officer Michael Boylson calls it "very much Americana."
Posted by T.G.
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Comments
Kay Anonymous
...and very much "MADE IN CHINA"?
2 years ago ( Link to this comment | Suggest removal )
Rick Yost Verified
I wouldn't doubt that a bit. Leave it to America to import Americana.
2 years ago ( Link to this comment | Suggest removal )
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