Wednesday, September 26, 2007

New high school sports magazine debuts in Collin County

By Pegasus News wire

Communities in Collin County will be introduced to a new high-octane glossy sports magazine devoted exclusively to high school sports as business developer JD Sanders launches High School Sports The Magazine: Collin County, in November 2007.

Each issue holds human-interest stories inspired by local student athletes, advice for parents, and electrifying coverage of regional high school sporting events. The magazine is free to the community and will be distributed at high-traffic convenience stores, restaurants, and supermarkets.

Sanders and Publisher Ryker Young started FTG Media, LLC earlier in the summer and plan on expanding the publishing territory to North Dallas County and South Dallas County within the next year. FTG Media also owns rights to counties north, east, and south of Dallas, and plans to launch publications in East Texas including Tyler.

"When I had my first look at High School Sports The Magazine, I asked: 'What took you so long?' Never has such a high-quality monthly magazine been devoted to the achievements of Texas high school athletes, their schools and their communities," said Tim Polzer, who's been hired as Editor-in-Chief.

Sanders has been a professional marketing executive and business developer for 19 years. He's addressed entrepreneurs for the U.S. Small Business Administration, counseled numerous venture capitalists and was a full partner in THE ISIS GROUP, a private consulting firm focusing on Franchise and Business Acquisition and Valuation. His specialty is marketing, market expansion and penetration and concept development.

"We intend to capitalize on HSSTM's experience and the overwhelming interest in our product by expanding rapidly into North and then South Dallas, and eventually East Texas. After all, who doesn't like High School Sports?" asked Sanders.

Sanders is distributing 30,000 copies per issue of High School Sports The Magazine: Collin County at approximately 300 area locations. The full-color, 100-page publication will also be distributed to schools and athletic directors. An online digital version will be available as well. Community members can find the free magazine at area Tom Thumb stores, 7-11 convenience Stores, Wal-Mart, Blockbuster Video, select Sam's Clubs and other retail establishments.

Source: FTG Media

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