Wednesday, April 9, 2008
AT&T recruits Dallas native Meat Loaf for new advertising campaign
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AT&T has a new advertising campaign for its GoPhone program starring Dallas native Meat Loaf and '80s pop icon Tiffany. Meat Loaf breaks into song with GoPhone-inspired lyrics to the melody of his classic hit "Paradise by the Dashboard Light" when his son asks for a GoPhone. Tiffany, the "mom," enters and joins the song, and they all sign on with GoPhone or whatever.
GoPhone provides a Mobile to Mobile calling community of more than 70 million people and the ability to carry over a balance from month to month without a contract.
"Paradise by the Dashboard Light" is available for download as a ringtone to AT&T handsets.
Source: AT&T
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