Saturday, April 12, 2008
Cowboys may name new stadium AT&T Field
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AT&T may be about to add yet another cog in its vast empire.
The Dallas Cowboys are reportedly in serious discussions with AT&T to name the new Cowboys stadium AT&T Field. In addition to naming rights, the potential deal also gives AT&T the exclusive rights to broadcast the Cowboys on local TV, radio, internet, and wireless devices.
Shoot, for $10-$18 million per year (the estimated worth of the Cowboys naming rights deal), I'd say that's a bargain.
Posted by Alex B.
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