Cowboys may name new stadium AT&T Field

by PegNews wire

AT&T may be about to add yet another cog in its vast empire.

The Dallas Cowboys are reportedly in serious discussions with AT&T to name the new Cowboys stadium AT&T Field. In addition to naming rights, the potential deal also gives AT&T the exclusive rights to broadcast the Cowboys on local TV, radio, internet, and wireless devices.

Shoot, for $10-$18 million per year (the estimated worth of the Cowboys naming rights deal), I'd say that's a bargain.

Posted by Alex B.