American Airlines establishes LGBT, women’s Customer Advisory Groups

by PegNews wire

FORT WORTH — American Airlines announced today that it has expanded the diversity and inclusion information on its AA.com Web site, hoping to further enhance the airline industry's comprehensive online resource for such information.

American's commitment to diversity and inclusion can be explored within the site's "About Us" section, just one click from the home page. There, American provides specifics about its Diversity Leadership Strategy, Supplier Diversity program, Careers, and Awards and Recognition received for its inclusive culture and focus on diversity.

"American's dedication to diversity leadership helps us to foster an environment where individuals' experience and perspectives are valued and to ensure that customers and communities receive service delivered by committed, passionate people," said Roger Frizzell, American's Vice President for Corporate Communications and Advertising. "This dedication also supports our ongoing program to identify minority-, women-, LGBT-owned, and small businesses to be considered as potential business partners for American."

In addition, building on its long history of marketing to key customer constituencies, American has established two advisory councils: one focused on women travelers, the other on Lesbian/Gay/Bi-Sexual/Transgender (LGBT) travelers. American was the first airline to develop specialty sales and marketing teams for these two important customer groups and for African-Americans and Hispanics, and has been the industry leader in establishing dedicated advertising budgets for African-American and Hispanic audiences. American also leads the airline industry by offering tailored travel information portals for women customers, and for LGBT travelers.

Advisory Council members provide ongoing and ad hoc market feedback on American's position within their respective communities. They also offer input on market trends, community concerns and program concepts that promote growth within these customer groups.

Source: American Airlines