Monday, April 28, 2008

Blockbuster creates one-stop shop for gamers

By Pegasus News wire

DALLAS — In another attempt to bolster sales, Blockbuster Inc. announced it has rolled out retail video games and game hardware to all U.S. corporate-owned Blockbuster stores as part of a broader plan to significantly expand its game business.

For the first time customers can go into any Blockbuster store and purchase video game titles, hardware and accessories for the Sony PS3, Microsoft Xbox 360, Nintendo Wii and Nintendo DS game systems. In addition to expanding its retail games offering, Blockbuster is adding more game titles for rental with more copies than before across all platforms.

Blockbuster is featuring its expanded game offerings -- including hardware and accessories, along with rental and retail titles such as "Mario Kart" and the soon-to-be-released "Grand Theft Auto IV" -- on the new release wall in a specially designated game section.

"We're committed to offering a full assortment of everything gamers want in our stores -- hardware, accessories and retail and rental games across all platforms -- including Nintendo Wii, Sony PS3, Microsoft Xbox 360 and Nintendo DS," said Rod Murray, vice-president, games merchandising, Blockbuster Inc.

To further support expansion of its game business, Blockbuster will also be implementing a variety of special consumer game offers, such as an exclusive Sony PS3 movie and game bundle. The bundle, available at corporate-owned stores while supplies last for $499.99, excluding tax, includes: a 40GB Sony PS3 game console that also plays Blu-ray DVDs, PS3/Blu-ray DVD remote, HDMI cable, "Spiderman 3" Blu-ray disc, "Transformers" PS3 game and a BLOCKBUSTER 12-week PS3/Blu-ray rental card that entitles users to one free PS3 or Blu-ray rental per week for 12 consecutive weeks.

Source: Blockbuster Inc

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