Grapevine-based GameStop launches new female-driven microsite for Madden NFL ‘09

by PegNews wire

GRAPEVINE — GameStop, Corp., the world’s largest video game and entertainment software retailer, today announced the launch of its “Girls Night In” Online Playbook and Web site in conjunction with highly anticipated release of Madden NFL ‘09 for the Nintendo Wii by Electronic Arts. The site was designed to help educate wives, moms and girlfriends about the Madden phenomenon and provide easy tips and solutions to help them “stay in the game” this football season.

“We are always on the lookout for new ways to introduce the growing number of casual and female gamers to different gaming genres and systems that they might have otherwise passed by,” said Betty Shock, regional vice president for GameStop. “The release of Madden NFL ‘09 All Play for the Nintendo Wii provides an ideal opportunity for GameStop to offer the increasing number of female gamers with a site of their own. It also gives women the opportunity to make Madden NFL ‘09 an exciting and engaging new alternative to the typical ‘girls night out’ by providing the necessary tools to get in the game.”

Women today represent 40 percent of all gamers, according to the International Game Developers Association. The GameStop “Girls Night In” Web site will serve as an interactive resource for women looking to master the basic football knowledge needed to compete with boyfriends, husbands, friends and even their kids on Madden NFL ‘09. Created in celebration of the 20th anniversary of Madden NFL and the unofficial start to the football season, the “Girls Night In” Online Playbook includes all the ingredients necessary to plan and experience a fun and interactive night. Visitors to the site will also have access to:

* “Host a Girls Night In Party” – A collection of recipes, supplies and guides to creating your own Mad for Madden event and the ability to submit and view event photos

* “Football 101” – Tips and advice on how women can brush up on their football terminology and trivia with an extensive Football Playbook and Vocabulary Guide

* “All About Madden” – Game cheats, an interactive timeline and video of the historic game

Source: Gamestop