Monday, August 25, 2008
Olympics no match for Cowboys this time around
Local Nielsen ratings snapshot (Fri.-Sun., Aug. 22-24)
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Blown out by the Olympics the previous week, the Dallas Cowboys rebooted Friday night to thrash NBC's Summer Games on D-FW's overall Nielsen scorecard.
The Cowboys' first pre-season win, by one point against the Houston Texans, averaged 360,469 homes on CBS11. The three hours and 15 minutes of Olympics coverage directly opposite football drew 248,431 homes.
The boys and girls from Beijing took the gold among advertiser-favored 18-to-49-year-olds, though, averaging 230,198 of 'em to edge the Cowboys-Texans (220,738).
Saturday's nighttime Olympics coverage on NBC drew a comparatively paltry 231,382 total homes, the smallest audience for NBC's 15 nights of competition, minus the opening and closing ceremonies.
Sunday night's gaudy sendoff from the "Bird's Nest" expectedly dominated the prime-time ratings, luring 300,066 total homes to more than double the audience for the most-watched competing program, a rerun of CBS' Cold Case (146,136 homes).
In Friday's local news derby, WFAA8 swept a pint-sized two-way 10 p.m. faceoff with Fox4 while the Olympics and the Cowboys both loaded up.
At 6 a.m., Fox4 won in total homes while NBC5 took first among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5, enjoying the Olympics' halo effect for the last time, swept the 5 and 6 p.m. newscast competitions in both ratings measurements.
Pegasus News content partner - UncleBarky.com
Check out Uncle Barky's blog for his take on the run of local newscasters losing their jobs.
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