Wednesday, August 27, 2008

Denny’s signs on rock bands to co-create items for overnight menu

By Pegasus News wire

Denny's is rolling out a new all-night Rockstar menu featuring menu items matched to musicians such as the All-American Rejects, Taking Back Sunday, Plain White T's, and the Eagles of Death Metal. Oh, local angle, the whole thing is "presented by Dr Pepper".

"We teamed up with popular bands in an out-of-the-box way to develop a menu by rock stars for our rock star guests," says Mark Chmiel, chief marketing and innovation officer for Denny's. "Music and late night are a part of the Denny's DNA. Denny's has been a late-night destination for musicians, fans, crews, and crowds for over 50 years, so it is natural for us to have them create the meal they would most like to eat."

The bands, along with Denny's Culinary Innovation Chef Andrew Dismore, invented dishes ideal for late-night dining with friends and groups. The new menu items created by rock stars include:

When I think Taking Back Sunday, I think "French fries topped with cheese, hamburger, bacon, onion, tomato, pickles, ketchup, and mustard", oh yeah baby.

* Taking Back Bacon Burger Fries, created by New York-based band Taking Back Sunday, combines two of the artists' favorite foods--bacon cheeseburgers and loaded cheese fries--with familiar flavors of fries, cheese, hamburger, crispy bacon, onion, tomato, and pickles, topped off with ketchup and mustard.

* Plain White Shake, by the Chicago band Plain White T's, blends whole milk, vanilla ice cream, creamy cheesecake, whipped cream, and white chocolate chips.

* Heart on a Plate, by California rockers Eagles of Death Metal, starts with heart-shaped pancakes topped with raspberry sauce, hot fudge, strawberries, white chocolate chips, and whipped cream. The Heart-themed entrée--a tribute to their soon-to-be-released album "Heart On"--is served with crispy bacon and eggs any style.

* The All American S.O.S. brings the timeless classic and hometown favorite dish of Stillwater, Oklahoma band, The All-American Rejects, to life with hamburger, cheese, grilled onions, and gravy on top of grilled Texas toast and hash browns.

The new Rockstar menu complements the Allnighter menu introduced earlier this year. Denny's strives to appeal to its late-night crowd, with a whole new vibe from 10 p.m. to 5 a.m., featuring alternative rock music playing through the restaurant and servers sporting T-shirts and jeans instead of their usual uniforms.

The Denny's full Allnighter menu includes favorites such as Potachos--kettle chips topped with crumbled sausage, bacon, bell pepper and onion, and shredded Cheddar cheese; and the Smokin' Q Four Pack--mini burgers with American cheese, ketchup, mustard, grilled onions and pickles, served with a double portion of onion rings.

In keeping with its rock 'n roll history, Denny's is also lending a helping hand to emerging bands through the Adopt-A-Band program. Bands can enter to become a Denny's Adopted Band here.

Source: Denny's

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• Arts > Popular Music > Rock
• Food and Drink > Dining / Restaurants

Comments

James Scott Verified

Can I get my "Heart on a Plate" with a side order of vomit?...thanks.

1 year, 2 months ago ( Link to this comment | Suggest removal )