Dallas-based Alliance Data’s Epsilon signs multi-year agreement with Marriott International, Inc.

by PegNews wire

DALLAS — Alliance Data Systems Corporation, the Dallas-based provider of loyalty and marketing solutions derived from transaction-rich data, today announced that its Epsilon business has signed a multi-year agreement with Marriott International, Inc. to provide a full suite of email marketing services.

Photo not provided by Alliance Data, Marriott

Maybe Marriott can finally afford to do something with those signs

Under the terms of the agreement, Epsilon will provide full-service permission-based email marketing support for Marriott International hotel/property brands.

"In the competitive travel industry, it's important to engage our customer base with relevant and timely communications that reinforce our brand and provide value to the customer," said Bob Behrens, vice president, Marriott Rewards. "Email is a critical channel for achieving this objective, and Epsilon provides us with the platform and support necessary to enhance our customers' experience with the Marriott brands."

"In light of a challenging economy, Epsilon's permission-based email marketing solutions continue to be a highly effective way to build brand recognition and drive revenue," said Michael Iaccarino, president of Epsilon. "Our tools and resources, in particular our talented team of professionals, will allow Marriott -- a leader in the lodging industry -- to connect with and engage their customers through our innovative technology and creativity."

Source: Alliance Data