Wednesday, December 31, 2008
New product Wednesday, at Dallas-area stores: Limited edition guava mango Pop Tarts
Unique flavor is marketed towards Latinos.
Are Pop Tarts a guy thing?
1. I personally have never purchased or consumed a Pop Tart and am a female.
2. Two males surveyed had not only purchased Pop Tarts but had also at some point in their lives been avid consumers and remained fans.
If all Pop Tarts were like this Limited Edition Guava Mango, then they might have a chance of winning over more females. Its guava-mango flavored filling was perky, with a little tang and not too sweet. And while the pastry was a bit heavy on the "pastry" and light on the filling, at least it wasn't all covered with icing, bearing only a minor squiggle. The ingredients include actual guava and actual mango, even if both are very low on the list. Still, better than nothing.
And certainly better than some other Pop Tart flavors, such as Frosted Cookies & Creme, Frosted Brown Sugar Cinnamon, and Hot Fudge Sundae, lack any trace of fruit at all and are covered with lots of icing.
Not that this lacks for sugar and sweetness. It has just about the same 35g or so of carbs, 15g sugar, and 200 calories per serving. Its ingredients run as follows: flour, corn syrup, high fructose corn syrup, vegetable oil, dextrose, sugar, and cracker meal, before it descends into the "2% or less" second-tier ingredients. So let's see: Out of the seven top ingredients, four of them -- corn syrup, high fructose corn syrup, dextrose, and sugar -- are sugars. Pretty wild.
Probably the most interesting thing about the Guava-Mango flavor is the fact that Kellogg's is marketing it directly to Latinos, including a backside that's in Spanish ("Guayaba y Mango").