Wednesday, December 31, 2008
New product Wednesday, at Dallas-area stores: Limited edition guava mango Pop Tarts
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Pop Tarts in a limited edition guava mango flavor
Are Pop Tarts a guy thing?
1. I personally have never purchased or consumed a Pop Tart and am a female.
2. Two males surveyed had not only purchased Pop Tarts but had also at some point in their lives been avid consumers and remained fans.
If all Pop Tarts were like this Limited Edition Guava Mango, then they might have a chance of winning over more females. Its guava-mango flavored filling was perky, with a little tang and not too sweet. And while the pastry was a bit heavy on the "pastry" and light on the filling, at least it wasn't all covered with icing, bearing only a minor squiggle. The ingredients include actual guava and actual mango, even if both are very low on the list. Still, better than nothing.
And certainly better than some other Pop Tart flavors, such as Frosted Cookies & Creme, Frosted Brown Sugar Cinnamon, and Hot Fudge Sundae, lack any trace of fruit at all and are covered with lots of icing.
Guayaba y mango Pop Tarts
Not that this lacks for sugar and sweetness. It has just about the same 35g or so of carbs, 15g sugar, and 200 calories per serving. Its ingredients run as follows: flour, corn syrup, high fructose corn syrup, vegetable oil, dextrose, sugar, and cracker meal, before it descends into the "2% or less" second-tier ingredients. So let's see: Out of the seven top ingredients, four of them -- corn syrup, high fructose corn syrup, dextrose, and sugar -- are sugars. Pretty wild.
Probably the most interesting thing about the Guava-Mango flavor is the fact that Kellogg's is marketing it directly to Latinos, including a backside that's in Spanish ("Guayaba y Mango").
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Comments
Michael Anderson Verified
Mmmmmm, cracker meal
10 months, 1 week ago ( Link to this comment | Suggest removal )
alexander troup Verified
It looks like sweet Soilent Green of the 21st Century, it must be very good....A/T, Fast food omen can bring good luck.
10 months, 1 week ago ( Link to this comment | Suggest removal )
Jeremy Dunck Staff
My wife likes Pop Tarts and I really don't, so we need an alternate theory.
10 months, 1 week ago ( Link to this comment | Suggest removal )
alexander troup Verified
Well, pick and choose, it is the fast food around for inhome use and the bag looks good, they appear to be made insuch a way, you could store them for a year or so and the kind of diffrent taste bud varity sells the product, while I am a Whole Food guy, I will leave this alone...A/T, For the new and improved Pop Tart.
10 months, 1 week ago ( Link to this comment | Suggest removal )
Kevin Kunreuther Verified
It's a little too sweet, for my taste, whatta shame, but I bet this flavor would be a great tasting Toaster Strudel.
10 months, 1 week ago ( Link to this comment | Suggest removal )
crystaloptics Anonymous
When will we have a new npw? I miss 'em. Hope there's not a new year resolution to blame TG!
9 months, 1 week ago ( Link to this comment | Suggest removal )
Teresa Gubbins Staff
hey crystaloptics, thanks for your comment. (nice avatar photo, may i say.)
as much as i enjoy tracking new products, i've retired NPW for now and am in the process of hatching some other concepts to be unfurled down the road.
9 months, 1 week ago ( Link to this comment | Suggest removal )
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